Are you thinking of hiring an SEO agency in Denver? You might be wondering what services they offer and whether you need them.
SEO services are beneficial because they ensure your target audience sees your website and services at the top of search engine results like Google.
You need to optimize your website using keywords and other methods to be at the top of search engine results. If you don’t know anything about SEO, these things can be hard to learn independently. This is where hiring an SEO agency comes in.
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What are SEO Services?
An agency, a freelancer, or a consultant can offer SEO services. No matter who you hire, they will optimize your website so that you get more revenue and traffic.
SEO services include several different things. Depending on your current website and needs, the SEO agency or SEO consultant might focus on one area, or they might focus on many other places to get your website where it needs to be.
Do I Need SEO Services?
Most likely, yes. You might not need an SEO agency if you already have in-house SEO workers. However, most businesses, tiny ones, need more resources or budget to make their SEO team and have them in-house all the time.
So, if you don’t have in-house SEO workers, you will probably need to use an SEO agency, especially if:
- You want to improve your return on investment and like help tracking your return on specific platforms
- You want to save time by outsourcing your SEO tasks and need help with content creation, link building, and keyword research
- You need help with more specialized areas of SEO, including things like technical SEO and off-page tasks
- You don’t have a lot of space in your SEO budget, and you want to optimize the money you have
Now that you’ve probably realized you need to hire an SEO agency, here are some of their services and how you can benefit from them.
Help with SERP Rank Improvement
SERP stands for Search Engine Result Page. These pages show on Google at the top when you type in a subject you want to search for and learn more about. The first result you will see is the most optimized one. According to Google, the first page shows the best answer to the searched question.
Most people only look at the first page of search results because these websites and pages best answer the audience's needs. So, if your website is showing on pages two, three, or further down, people will not take a look at your website.
SEO agencies are in charge of optimizing your website so that it ranks at the top and more customers see it, bringing you more traffic and revenue.
Targets Your Main Audience
An SEO agency ensures that all your content and things on your website are targeted to your primary audience. They do this by doing keyword research and providing that all your content includes these keywords.
When your target audience searches these keywords they are used to type in; your website will be one of the first ones to come up.
Without growth to your website, there is no revenue. SEO agencies are in charge of ensuring that you get organic traffic growth to your website. Organic traffic growth means the person finds your website naturally rather than typing in the exact website name because they saw it on your business card.
Organic traffic growth also means that the people visiting your website are real people, not bots. Bots do not make sales, so you want to ensure a good amount of organic traffic growth, bringing in revenue.
SEO agencies that are doing a good job and care about the growth of your website will always send back an SEO report that shows how your website was before it began working and how it has changed since you hired it.
Some of the most important things to be on the report include the keywords ranking high for your website, all the SEO campaigns your website has used, and all the changes made to the website.
By looking at these reports, you can see if the company is doing a good job, and you can decide if you want to continue working with them or not.
How to Know if an SEO Agency Is Good
Since there are endless SEO agencies, you might need help with which one to hire. However, there are some ways to tell excellent SEO agencies apart from the just average ones:
- Website Analysis: Before doing any work, an agency must analyze your website and see what is working and what needs to be changed. They also need to do an SEO audit, which shows the competitors and what they are doing.
- SEO strategy. Now, they need to create a plan for their short and long-term goals.
- Advanced SEO tools. An SEO agency has many tools; they can choose the ones that will work best for your website.
- SEO setup. This happens after the strategy is ready and the team is prepared to begin the real work where you can see results.
Hiring an SEO agency is one of the best things you can do for your business to optimize your content, increase organic traffic, and ensure you are at the top of every search engine result page.
Rather than spending resources and money on hiring your SEO team, it’s easier and better to outsource to an SEO agency.