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What Shopify Merchants Need To Build A Thriving Online Business In 2020 (Even During A Pandemic)

bySteve Hutt
2 minute read
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KurtElster_MasterclassPodcast“How’s an entrepreneur like me supposed to grow my Shopify store?”

That’s the question Kurt Elster has been helping to answer for nearly 300 episodes of his popular show, The Unofficial Shopify Podcast (which, by the way, just cracked the top 50 business podcast list 👏).

But it’s taken on a whole new level of importance in recent weeks.

Proven by the fact that we got more than 200 questions ahead of Kurt’s appearance. 

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Some from brands whose growth has come to a standstill and others who want to know how to  keep the momentum going.

So no matter how your business is performing right now, Kurt has you covered.

You can tune in below👇 on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.



On this episode, you’ll learn:

  • What to do if people aren’t buying your product right now.
  • How to get your content strategy off the ground and build an audience.
  • Why you need to get people to a collection or a product page ASAP.
  • The offers he’s seen work best in the last 6 weeks.

What to listen for:

  • [3:08] What to do if people aren’t buying your product right now. 
  • [9:00] How to keep sales coming after COVID-19 if you’ve seen a spike in sales.
  • [12:30] How to get user generated content/social proof.
  • [13:53] Biggest mistake brands are making right now.
  • [15:49] What to do if you’ve seen an increase in traffic but people aren’t converting.
  • [17:34] The trends Kurt has been seeing.
  • [19:04] Will this pandemic change our buying behavior for the long term?
  • [22:19] Advice for selling on Shopify for the first time.
  • [24:46] The best offer to run right now.
  • [32:44] Kurt’s favorite Shopify sites.
  • [43:15] How to promote an offer that benefits healthcare workers without coming across in a negative light.

Links to love👇👇

This article originally appeared in the Privy blog and has been published here with permission.

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Author

Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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