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What Should You Include On Your Review Collection Form?

bySteve Hutt
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Rating, headline, comments, nickname, location. These are the basics. Think of these questions as the foundation from which all review collection forms are built.

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Longer, more detailed reviews are more helpful to shoppers. Including a review meter, an interactive character count that appears below the comments box, in your form can help you generate more of those long, detailed reviews.

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Faced with that big blank comments box, some reviewers just donu2019t know what to write. One way to get the creative juices flowing (and get shoppers to write longer, more detailed reviews) is to include some helper text in the comments field. This text serves as writing prompts for the reviewer.

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Site visitors who interact with user-generated imagery on a product page convert at a rate thatu2019s more than 106% higher than average! But in order to display this content, you must first collect it. The best way to do this is through the review collection form.

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Be sure to include a section that asks whether the reviewer would or would not recommend the product in question to a friend. At the end of the day, what the reader really wants to know is whether or not the reviewer recommends the product in question.

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Rating, headline, comments, nickname, location. These are the basics. Think of these questions as the foundation from which all review collection forms are built.

Longer, more detailed reviews are more helpful to shoppers. Including a review meter, an interactive character count that appears below the comments box, in your form can help you generate more of those long, detailed reviews.

Faced with that big blank comments box, some reviewers just don’t know what to write. One way to get the creative juices flowing (and get shoppers to write longer, more detailed reviews) is to include some helper text in the comments field. This text serves as writing prompts for the reviewer.

Site visitors who interact with user-generated imagery on a product page convert at a rate that’s more than 106% higher than average! But in order to display this content, you must first collect it. The best way to do this is through the review collection form.

Be sure to include a section that asks whether the reviewer would or would not recommend the product in question to a friend. At the end of the day, what the reader really wants to know is whether or not the reviewer recommends the product in question.

If youu2019re a brand or retailer that sells apparel and footwear, collecting size and fit information within the review collection form is a must.

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If you’re a brand or retailer that sells apparel and footwear, collecting size and fit information within the review collection form is a must.

Research tells us that visitors who filter by these u201ctagsu201d convert at a rate thatu2019s more than 78% higher than average. Including pros and cons in this way can help get a customeru2019s thoughts/juices flowing. As a best practice, these are typically served up before the review comment.

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Consumers value reviews because itu2019s content written by others like them, without any motive. This is especially true for certain product categories.

“,”hotspot_offset_x”:{“unit”:”%”,”size”:43,”sizes”:[]},”hotspot_offset_y”:{“unit”:”%”,”size”:74,”sizes”:[]},”hotspot_offset_y_mobile”:{“unit”:”px”,”size”:69,”sizes”:[]},”hotspot_link”:{“url”:””,”is_external”:””,”nofollow”:””,”custom_attributes”:””},”hotspot_icon_position”:”start”,”hotspot_icon_spacing”:{“unit”:”px”,”size”:”5″,”sizes”:[]},”hotspot_custom_size”:”no”,”hotspot_width”:null,”hotspot_height”:null,”hotspot_horizontal”:”left”,”hotspot_offset_x_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”hotspot_offset_x_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”hotspot_vertical”:”top”,”hotspot_offset_y_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”hotspot_tooltip_position”:”no”,”hotspot_position”:null,”hotspot_position_tablet”:null,”hotspot_position_mobile”:null,”hotspot_tooltip_width”:null,”hotspot_tooltip_width_tablet”:null,”hotspot_tooltip_width_mobile”:null,”hotspot_tooltip_text_wrap”:null}],”tooltip_trigger”:”mouseenter”,”tooltip_position”:”top”,”tooltip_animation”:”e-hotspot–fade-in-out”}” data-widget_type=”hotspot.default”>

Research tells us that visitors who filter by these “tags” convert at a rate that’s more than 78% higher than average. Including pros and cons in this way can help get a customer’s thoughts/juices flowing. As a best practice, these are typically served up before the review comment.

Consumers value reviews because it’s content written by others like them, without any motive. This is especially true for certain product categories.

A skincare company might opt to include questions about the revieweru2019s skin type and skin concerns. That way, they can add a feature to their display allowing shoppers to easily find content written by others with similar skin types and concerns.

How do you figure out which merchant-specific questions to ask in your review collection form? Consider what information would be most helpful to shoppers trying to decide if your product is the right fit for them.

“,”hotspot_offset_x”:{“unit”:”%”,”size”:52,”sizes”:[]},”hotspot_offset_y”:{“unit”:”%”,”size”:28,”sizes”:[]},”hotspot_link”:{“url”:””,”is_external”:””,”nofollow”:””,”custom_attributes”:””},”hotspot_icon_position”:”start”,”hotspot_icon_spacing”:{“unit”:”px”,”size”:”5″,”sizes”:[]},”hotspot_custom_size”:”no”,”hotspot_width”:null,”hotspot_height”:null,”hotspot_horizontal”:”left”,”hotspot_offset_x_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”hotspot_offset_x_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”hotspot_vertical”:”top”,”hotspot_offset_y_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”hotspot_offset_y_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”hotspot_tooltip_position”:”no”,”hotspot_position”:null,”hotspot_position_tablet”:null,”hotspot_position_mobile”:null,”hotspot_tooltip_width”:null,”hotspot_tooltip_width_tablet”:null,”hotspot_tooltip_width_mobile”:null,”hotspot_tooltip_text_wrap”:null}],”tooltip_trigger”:”mouseenter”,”tooltip_position”:”top”,”tooltip_animation”:”e-hotspot–fade-in-out”}” data-widget_type=”hotspot.default”>

A skincare company might opt to include questions about the reviewer’s skin type and skin concerns. That way, they can add a feature to their display allowing shoppers to easily find content written by others with similar skin types and concerns.

How do you figure out which merchant-specific questions to ask in your review collection form? Consider what information would be most helpful to shoppers trying to decide if your product is the right fit for them.

There are some instances where it makes sense to collect data in your review collection form that wonu2019t be included in your review displayu2013but will be leveraged internally. For example, you may want to include a newsletter opt-in form to your review collection. Itu2019s a great way to grow your email list, with little effort.

“,”hotspot_offset_x”:{“unit”:”%”,”size”:70,”sizes”:[]},”hotspot_offset_x_mobile”:{“unit”:”px”,”size”:52,”sizes”:[]},”hotspot_offset_y”:{“unit”:”%”,”size”:50,”sizes”:[]},”hotspot_link”:{“url”:””,”is_external”:””,”nofollow”:””,”custom_attributes”:””},”hotspot_icon_position”:”start”,”hotspot_icon_spacing”:{“unit”:”px”,”size”:”5″,”sizes”:[]},”hotspot_custom_size”:”no”,”hotspot_width”:null,”hotspot_height”:null,”hotspot_horizontal”:”left”,”hotspot_offset_x_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”hotspot_vertical”:”top”,”hotspot_offset_y_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”hotspot_offset_y_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”hotspot_tooltip_position”:”no”,”hotspot_position”:null,”hotspot_position_tablet”:null,”hotspot_position_mobile”:null,”hotspot_tooltip_width”:null,”hotspot_tooltip_width_tablet”:null,”hotspot_tooltip_width_mobile”:null,”hotspot_tooltip_text_wrap”:null}],”tooltip_trigger”:”mouseenter”,”tooltip_position”:”top”,”tooltip_animation”:”e-hotspot–fade-in-out”}” data-widget_type=”hotspot.default”>

There are some instances where it makes sense to collect data in your review collection form that won’t be included in your review display–but will be leveraged internally. For example, you may want to include a newsletter opt-in form to your review collection. It’s a great way to grow your email list, with little effort.

Special thanks to our friends at PowerReviews for their insights on this topic.
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Author

Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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