What’s New In Nosto: Enhance Offsite Experiences With Automated Segment Export


Nosto’s Automated Segment Export capability allows ESPs, CDPs, CRMs, and various other standard technologies to automatically export Nosto segments to use for their own purposes.

Nosto’s Segmentation capabilities give brands the freedom and visibility to create a unified view of shopper activity and predict likelihood to buy. This a core driver behind the many of the revenue-generating experiences our customers deploy.

The reality, however, is that this is only once piece of the massive ecommerce puzzle – and Nosto is but one of many other technologies a successful brand needs (and likely uses) to create a winning ecommerce experience.

Cue: The dreaded data silo.

Because each software stores its own range of data, brands that want to leverage data from one tool (like Nosto) in another tool (like an ESP) have historically relied on manual imports and exports.

To enable brands to streamline the way they manage data across their tech stack and launch more impactful experiences faster, we’re excited to announce the launch of our Automated Segment Export capability!

With Segment Export tooling, Nosto has built an endpoint for tech partners which fetches the information from Nosto in a format that can be easily pulled and used by the tech partner.

Automated Segment Export Capabilities

With Nosto’s new Segment Export capability, your ESP, CDP, CRM, and various other standard technologies within the ecommerce tech stack can easily enable automatic import of Nosto segments to use in their own system.

This new capability:

  • Saves time and effort for customers in building out a more singular view of shoppers across channels
  • Eliminates the data silo issue so many tech stacks suffer from
  • Powers highly relevant and performative offsite communications across shoppers’ buying journeys.

How to Get Started with Automated Segment Export

Automated Segment Export can be used by all Nosto merchants with feature access to Segmentation & Insights, on all plans.

If you’re an existing customer and would like to learn more about how to get started with Automated Segment Export, get in touch with your Customer Success Manager, or visit our Help Center for more details.

If you’re a technology/integration partner and would like to cater to your customer’s needs by pulling Nosto segments to your systems, use our contact form or send an email to [email protected]

If you’re not using Nosto and would like to learn more about launching commerce experiences that cater to your customers and business goals, contact our team of ecommerce experts.

Special thanks to our friends at Nosto for their insights on this topic.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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