What’s New In Nosto: Unlock The Full Potential Of Your Product Data With Data Extractor


We’re thrilled to announce the release of Data Extractor, an innovative tool in Nosto’s platform designed to help you unlock the full potential of your product data. With Data Extractor, you can quickly and easily manipulate your catalog data to optimize your site’s search experience. 

And that’s just the beginning! We have big plans for Data Extractor, and have more exciting features and capabilities coming soon. Keep reading to learn more about how Data Extractor can take your search to the next level.

The importance of clean product data

When you connect Nosto’s platform to your online store, we receive a lot of great product data, including everything from patterns and fit, to promotions and more. This data is a goldmine when it comes to improving product discovery, allowing you, for instance, to use it as a merchandising ranking factor to promote certain products at the top of category or search pages. 

However, not all of this data is clean or well-processed, which can be a major challenge. As you can see in the screenshot below, important product attributes are being stored under Tag 1 or other fields, and are poorly labeled which makes it hard to harness. 

If you’ve ever struggled with messy or poorly processed product data, you know just how frustrating it can be. With Data Extractor, these challenges will become a thing of the past!

So, what is Data Extractor?

Data Extractor is a new tool integrated into the Catalog Explorer feature (Catalog Explorer → Settings → Data Extractor), which allows you to extract any product data and generate separate fields for attributes, making this invaluable data more usable. 

Extracting desired attributes as separate data fields with Data Extractor is as simple as ABC. Just choose the field where your desired attributes are currently located, specify the separator (e.g. “:” for an attribute like “Style:Oversized”), and your new data fields will be ready after the next re-indexing. Check our help article to learn more.

How can you leverage Data Extractor to improve your Search experience? 

Currently, Data Extractor primarily focuses on improving your Search experience, but more possibilities will be released for other Nosto modules soon. For now, let’s delve into how you can use this new capability to improve your site search.

  • Improve search relevancy adding more searchable fields

Nosto’s Search engine finds search results by matching the user’s searched keywords in your product data defined in Searchable Fields (Search → Settings). By defining new attributes like “color” or “fit” as searchable fields, the search engine has more valuable data to match against user search queries, resulting in more accurate and relevant search results.

  • Optimize user experience with more facets on search results page

Facets on the search results page allow users to filter down search results by different product attributes or categories. By using Data Extractor, you can easily add new attributes to your facet managers to improve the user experience with relevant facets, enabling them to quickly find the product they are looking for and drive higher conversions. To access Facet Managers, go to Search > Settings > Facet Managers.

  • Enrich your merchandising rules with more ranking factors

Nosto’s Search allows you to fully control search result rankings and boost products that are important for your business. With Data Extractor, you can easily enrich your list of ranking factors by adding any relevant product attributes. For example, you can boost shirts with short sleeves to the top of the results page.

  • Enhance your search design by building custom front-end template elements

Make use of the new attributes you’ve added through Data Extractor by incorporating them into certain front-end elements, such as displaying color swatches in the facets instead of just text.

Ready to get started? 

It’s time to make use of all your product data and optimize your site’s search experience! 
If you are already a Nosto client, connect with your dedicated CSM to start using Data Extractor today, or to receive a personalized tour of Nosto’s Search capabilities.

And, if you’re not yet a Nosto user, our team of ecommerce experts is ready to show you how Nosto’s Search can elevate your product discovery. Book your demo now!

Special thanks to our friends at Nosto for their insights on this topic.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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