• Explore. Learn. Thrive. Fastlane Media Network

  • ecommerceFastlane
  • PODFastlane
  • SEOfastlane
  • AdvisorFastlane
  • LifeFastlane

When Should You Add Freebies To An Order


Adding bonus gifts to orders is a way to build up customer loyalty.

Done right, the customer can feel like you’re over-delivering value, and there’s a touch of surprise including ilgm freebeies.

Deciding when to add bonus gifts can get complicated through.

The simple decision is every time. If your bonuses are inexpensive and you have enough to vary them, just add them. Even if you have to do a little bit of product development to create a low-cost order bonus, it could pay off.

The more complex decision would be to look at your metrics:

  • How many times does an average customer order? (measured by Average Orders per Customer in my app)
  • How long do customers wait in-between orders? (measured by Average Latency)
  • What percentage of each order’s profit is taken away from free bonuses?
  • Is this order special in any way? e.g. First order, 10th order, larger size than usual, etc

If you have the order volume, you could do a holdout test. That’s where you mail some customers the bonuses while “holding back” the bonuses from other customers. Then compare if the bonuses were effective.

Eric Davis

Use cohorts to find out who the best customers are in your Shopify store


Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.

Install Repeat Customer Insights for Shopify


This originally appeared on the LittleStream Software Blog and is made available here to cast a wider net of discovery.
6 Proven D2C Strategies To Overcome A Volatile Market 

6 Proven D2C Strategies To Overcome A Volatile Market 

New Report: 36.98% Of All Ecommerce Apparel Is On Sale
A pair of brown shoes and a shirt on a wooden table are featured in a new report on ecommerce apparel.

New Report: 36.98% Of All Ecommerce Apparel Is On Sale

You May Also Like