Shopify Ecosystem

Why It’s Important To Have A Mobile-First Loyalty Program


The global pandemic did more than just change the way we shop — it changed the way we think about shopping altogether.

A shift to primarily online shopping reminded consumers of the wealth of options available at their fingertips. Browsing online, they’re presented with a multitude of brands selling the products they’re looking for, and once they make a choice, it’s up to the brand to deliver a superior customer experience to hook them (or risk losing them to a competitor). 

Better customer experiences are the engine that drives a successful retention strategy. With goals of retention top-of-mind, eCommerce brands generate the loyalty that leads to increased revenue and higher lifetime value from every customer. 

But what does an amazing customer experience look like?

For enterprise brands, a loyalty program is the ideal experience a customer is looking for — it’s a key strategy for earning customer loyalty that lasts. And, to be most effective, a loyalty prog …

This story continues at Yotpo

Special thanks to our friends at Yotpo for their insights on this topic.
I'm also on
Latest posts by Steve Hutt (see all)

Subscribe to Podcast

Top 1% most popular show out of 2,729,419 podcasts globally!

eCommerce Fastlane | Shopify Podcast For DTC Brands | Growth Marketing Strategy For Entrepreneurs | Listen Notes