Along with the rest of the world, marketers have just lived through tumultuous and fast-changing times. The ways we reach customers and continue to engage them have undergone a dramatic shift. Things that worked in the past are no longer as effective, and new techniques are emerging all the time.
But despite their own challenges, marketers know that consumers look to their most trusted brands for the tools they need to live fulfilling lives. Marketers are the ones who help people connect with everything from vital resources to take care of their families to entertaining weekend fun. , -. Marketers are awesome, and it’s time we celebrated you!
After these fast-changing years, it’s time to reconnect with everything that led you to a career in marketing in the first place and discover new ways to grow your business. That’s why I’m inviting you to the Power to the Marketer Festival, a multi-day event you can attend in person or virtually to learn what’s working in today’s market. You’ll pick up new strategies and leave inspired and energized.
Marketers are expected to balance a growing list of roles, spanning customer experience, brand, digital marketing, CRM, customer retention, and more. In 29% of cases, retail marketers must look after all these functions within their single role. With teams expected to do more with the same (or less) resources, how can you remain effective and continue to innovate?
The answer lies in working smarter, not harder. Omnichannel marketing is more important today than ever before, as customers are fragmented across their preferred social media and other communication networks. The good news is that savvy marketers are integrating data and deploying omnichannel campaigns to generate great results. Learn what’s working from your peers creating innovative campaigns with omnichannel marketing during the Power to the Marketer Festival.
When it comes to improving customer experiences, securing repeat purchases, and ultimately driving revenue, personalization is king. Despite the overwhelming majority of marketers recognizing this fact, retail marketers still struggle to make time for effective personalized campaigns. When asked, 67% say they would like to spend more time improving personalized product recommendations, while 91% need more time to get to know their customers as individuals. Find more information on these stats in our Retail Roadblocks ebook.
To celebrate all your hard work, we’re bringing marketers together in a celebration where they can share ideas, forge new bonds, and learn real techniques you can apply right away.
Every day, you’re making an
Meghann York
SVP, Head of Product Marketing
About the author
Meghann York is a dynamic marketing leader who specializes sales and marketing strategy development, organization design and resourcing, and market development. As a thought leader in her field, Meghann applies creative thinking to solve big marketing challenges.
