We’ve entered the era of the empowered consumer, and with loyalty programs, that means interconnected experiences are more important than ever. Shoppers want to earn, redeem, and refer with ease; they want every touchpoint to feel frictionless.
For some enterprise businesses, this means closing the gap between customers’ favorite brands and adopting a multi-brand loyalty strategy. According to FIS, 81% of consumers around the world stated that it would be helpful to have the ability to earn and redeem points at multiple types of retailers. Businesses using a multi-brand loyalty strategy can deliver the experiences customers expect while also increasing their share of wallet.
What is a multi-brand loyalty program?
Brands under the umbrella of a shared parent company create an end-to-end loyalty experience while centering customer convenience.
What does multi-brand loyalty offer loyalty members?
Shoppers can earn and redeem points from any company in the ecosystem. No matter ho …
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