Why Multi-Brand Loyalty Programs Are On The Rise


We’ve entered the era of the empowered consumer, and with loyalty programs, that means interconnected experiences are more important than ever. Shoppers want to earn, redeem, and refer with ease; they want every touchpoint to feel frictionless.

For some enterprise businesses, this means closing the gap between customers’ favorite brands and adopting a multi-brand loyalty strategy. According to FIS, 81% of consumers around the world stated that it would be helpful to have the ability to earn and redeem points at multiple types of retailers. Businesses using a multi-brand loyalty strategy can deliver the experiences customers expect while also increasing their share of wallet.
What is a multi-brand loyalty program?
Brands under the umbrella of a shared parent company create an end-to-end loyalty experience while centering customer convenience.
What does multi-brand loyalty offer loyalty members?
Shoppers can earn and redeem points from any company in the ecosystem. No matter ho …

This story continues at Yotpo

Special thanks to our friends at Yotpo for their insights on this topic.
Leave a Reply

Your email address will not be published. Required fields are marked *

Rebound Hack: How To Pick The Right Tools To Grow Your Business

Rebound Hack: How To Pick The Right Tools To Grow Your Business

Black Friday Marketing Strategies Brands Need To Leverage Now

Black Friday Marketing Strategies Brands Need To Leverage Now


Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

You May Also Like
payday loans loans for bad credit
where can i buy clomid buy clomid