“One-page checkout” is more than another ecommerce catchphrase. It can significantly reduce the likelihood of cart abandonment for online retailers. Almost 70% of online customers will abandon their basket of items after browsing.
We have a solution for high-volume retailers on WooCommerce looking to optimize their transaction experience. Bold Checkout for WooCommerce lets you quickly create and customize a streamlined single-page checkout that converts more carts into sales. Want to test it out?
Today we are going to look closer at what a one-page checkout is exactly and why having one so important.
A one-page checkout combines a standard checkout’s functionality into a single, easy-to-navigate page. This includes payment details, billing and shipping information, cart contents, and shipping or pickup information. The result is a smoother, faster checkout process with fewer clicks, steps, and chances for cart abandonment.
Let’s take a look an example:
Image via: All Blacks Shop
Adidas All Black’s site (New Zealand’s national rugby team) makes a strong case for the benefits of one-page checkout.
Rather than being redirected to a third-party checkout page, or having to navigate between multiple pages or steps, everything the customer is required to fill out lives on a single page.
Not only does this make for a faster and more convenient checkout, but they are able to carry their brand experience right through the checkout phase, reducing cart abandonment and increasing customer loyalty by providing a better shopping experience.
Let’s look at some of the reasons for cart abandonment in the transaction experience.
There are many reasons why somebody might leave a website with an incomplete purchase, including hidden or extra fees, lack of trust in the security measures, orforced account registration.
Another deterrent is due to a long or complicated checkout process. It’s one of the consistent reasons for cart abandonment in studies done by Statista, SaleCycle, and Barilliance.
28% of consumers reported abandoning their cart due to a long or confusing checkout process. In other words, failure in the checkout design or process was the third-highest reason for cart abandonment (spoiler: multi-page checkouts create more opportunity for confusion).
Image via: Baymard
It doesn’t stop there though.Smartphone shoppers are more likely to abandon their cart
Mobile commerce has been on the rise for a long time, with revenue increasing approximately 1.5x each year for the past 7 years. Despite that, statistics show that mobile users are 70% less likely to spend than desktop users. As you can see there is huge earning potential in mobile commerce.
Image via: Business Insider
Optimizing the mobile shopping experience is an extremely important step in keeping customers on a site. 88% of mobile shoppers report having a negative experience on a mobile website due to difficult navigation and an annoying checkout process.
At that point, customers tend to get frustrated and leave.
When surveys show that 21% of people have abandoned a cart while on their phone due to the checkout process being too long, it’s clear this is an important area to optimize.
Image via: Comviva
Bold Checkout is the ideal scalable checkout solution for high-volume WordPress brands using WooCommerce looking to improve the transaction experience and increase conversions. We provide an out-of-the-box one-page checkout for WooCommerce that still offers customization, including the look, flow, and integrations. Here’s just a few reasons why moving to a one-page checkout is a must-have:
Optimize checkout quickly with Bold Checkout, which integrates seamlessly into WordPress admin and centralizing order management.
Ready to start optimizing?
Want to learn more first?
Our ebook: Build the ultimate checkout experience on WooCommerce is filled with even more examples and use cases leading brands are using to optimize their transaction experience.
Click here to download a free copy.
Special thanks to our friends at Bold Commerce for their insights on this topic.
