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Why Shipping Protection Is A Peak Season Must

Why Shipping Protection Is A Peak Season Must

Drew Shafer

In 2022, online sales skyrocketed to an impressive $211.7 billion during the holiday season, showcasing the immense importance of the retail industry’s peak season (CNBC, 2023). These peak times are known for attracting shoppers with great deals and a festive spirit. However, they also present challenges when it comes to efficiently delivering large volumes of products. In this context, shipping protection becomes not just helpful but absolutely crucial to ensure a successful peak season and retain revenue.

Understanding Peak Season

“Peak season” denotes high retail activity periods, including holidays, Black Friday and Cyber Monday. Enticing deals and festive spirit drive consumer spending.

As ecommerce has evolved and become more convenient over the years, online shopping has seen a tremendous surge. For instance, many platforms now offer one-click purchasing, same-day deliveries, and real-time inventory tracking, making the shopping experience seamless for consumers.

For businesses, this means grappling with increased order volumes, ensuring inventory is in check, and guaranteeing on-time deliveries. The pressure can be immense, and any slip-up can result in disappointed customers who expect refunds or replacements and lost future sales.

The Role of Shipping Protection

Shipping plays a vital role in ecommerce, and, during peak seasons, getting products to customers on time is crucial for maintaining strong sales. A delay or damaged product can harm a brand’s reputation and erode customer trust.

This is where shipping protection comes into play. It acts as a safety net, protecting shipments from getting lost, damaged, or stolen. It helps businesses keep their promises to customers and provides solutions to tackle unexpected challenges that often arise during peak seasons.

Why Shipping Protection is a Peak Season Must

Ecommerce success hinges on customer trust, something Avocado Green Mattress understands deeply. Their use of shipping protection during peak seasons underscores this commitment.

Last peak season, a significant portion of Avocado’s orders were covered by shipping protection, safeguarding a considerable part of their total revenue. With this strategy, numerous claims were filed, most were resolved effectively, preserving substantial revenue that could have been lost to logistical complications.

However, the impact of shipping protection for Avocado goes beyond financial gains. The company’s ability to quickly address customer claims was noticed, resulting in a notably high Customer Satisfaction Score.

For Avocado Green Mattress, shipping protection is more than just a risk management tool; it’s a strategic element in building lasting customer trust and ensuring that buyers feel confident throughout their purchase journey.

Implementing Shipping Protection Strategies

For businesses eager to dive into shipping protection, here are a few steps:

  • Begin Early: The sooner you integrate shipping protection, the better prepared you’ll be.
  • Seamless Integration: Opt for a platform that easily dovetails with your existing ecommerce tools.
  • Choose Wisely: Ensure your provider is compliant with regulations and offers transparent pricing and terms.

Peak seasons are stressful. By prioritizing shipping protection, businesses can focus on what they do best – selling and providing exceptional customer service.


The holiday season is a double-edged sword. While it offers significant potential for increased sales, it also brings the formidable challenge of ensuring that every product reaches its destination in perfect condition and right on schedule. In this high-stakes scenario, choosing the right shipping protection provider is not a mere choice, but a crucial decision for businesses aiming for excellence. 

See why Route is the leader in shipping protection. Happy Holidays!

This originally appeared on Route and is made available here to cast a wider net of discovery.
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