Why SMS & Loyalty Should Drive Your Retention Strategy


According to Forrester, spend on loyalty and retention marketing in 2021 will increase by 30% — meaning every brand everywhere is competing for consumer attention, and once they have it, they’re hyper-focused on maintaining it. But, with so many brands distracting consumers every day, how can your brand be sure you’re building a retention strategy that’s able to keep their attention? 

The strategy is simple: Spark a relationship by building experiences that create an emotional connection. And, to create those experiences effectively, brands need to get hyper-personalized via the two most effective components of a successful retention strategy: loyalty and SMS.

With the combined power of both channels, your brand can deliver the right offer to the right customer at the right time. A loyalty program captures your most loyal customers, and SMS builds those connections to drive continued engagement.  

According to our recent consumer survey, almost half (49%) of consume …

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Special thanks to our friends at Yotpo for their insights on this topic.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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