Retention

Why SMS Marketing is Beneficial for Small Businesses to Grow

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With the rise of online businesses and the saturation of the communication channels, it becomes harder for smaller brands to shine through. Big corporations (and their bigger budgets) have occupied the most popular marketing channels and leave little air for smaller players. 

Still, this does not mean that as a small business owner you are doomed. On the contrary, with a little bit of creativity and personal touch, you can easily win people’s hearts with a few personalized tactics.  

SMS marketing is often an overlooked tool in ecommerce, but it could be the perfect solution for you to break through and draw in customer attention in a non-intrusive and personalized way. In this post, we’ll look at a few ways SMS can be beneficial for your ecommerce brand.

SMS will always reach its recipients 

There is no such thing as a spam folder when it comes to SMS. All messages will reach their intended recipients, and what’s more important: more than 98% of them will be opened, and 90% will be read within three minutes of being sent. 

Having such great open rates makes SMS also cost-effective, as it is certain that your messages will get read by customers, and you won’t end up breaking the bank without having any positive return. 

SMS – trendy or old-fashioned? 

This all seems promising right? So you might wonder: why aren’t more companies utilizing SMS as a key marketing channel? 

The answer is simple—people think it’s something from the past. 

Currently only 39% of companies in the US use SMS as a marketing channel, and yet an astonishing 75% of customers state they prefer receiving messages instead of emails.

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This gives small businesses a head start and a more-direct way to reach customers. Notifying your customers about your spring sale with a witty text message will help your brand stand out from the email and social media crowd. 

Another reason why SMS is on a rise these days is the fact that life has become more intense than ever. People rarely have time to read a whole article, yet alone a 1000-character long email. Communicating with customers briefly with a clear call-to-action where your product is just a few clicks away is definitely the preferred way to reach them. 

So, let’s see when we should use SMS as a small business. 

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This article originally appeared in the Smile.io blog and has been published here with permission.

About the author

Steve Hutt

I'm obsessed with entrepreneurship, commerce, and Shopify. If you have the desire to implement what's working today for direct-to-consumer brands on Shopify, I'm excited you're here! Get the Shopify help you need. This industry blog and podcast is my digital brain where my guests and I share cutting-edge marketing strategy, must-have Shopify apps, and marketing platforms that will help you build and scale lifetime customer loyalty. To do this, I'm part of the Merchant Success Team at Shopify Plus and host of the eCommerce Fastlane Podcast.