Most popular shopping considerations for consumers
Ratings and Reviews are second only to price
Familiarity with Products or Brands
Family/Friends Recommendations
Values of the Manufacturing Brand
Brands/Influencers on Social Media
Price is – unsurprisingly – the primary shopper consideration during a downturn. Reviews provide justification for high price ticket items and drive product discovery for price-sensitive shoppers open to trying something new.
Impact of Average Star Rating on Page Traffic
0 %
Conversion Lift for Product Pages with 1+ Reviews
0 %
Conversion Lift for Shoppers who Interact with Reviews
Factors Consumers Consider When Researching In-Store Purchases Online
Product information (dimensions/sizing, material, etc)
Pictures and videos from previous purchasers
Professional pictures and videos from the brand
The Importance of Recency & Volume
No reviews? Big problem. Product Detail Pages (PDPs) with zero reviews account for 60% of all PDPs on the internet but only attract 12% of web traffic.
Conversion Lift Relative to Number of Reviews Displayed
101-250 Reviews Displayed
251-500 Reviews Displayed
501-1000 Reviews Displayed
1001-5000 Reviews Displayed
How important is the recency with which reviews are written to you when considering buying a product?
The Vast Majority of Consumers Go Beyond the Basics and Read the Actual Review Content
