Why Your Brand Needs a Stand-Out Shopify Store


Ecommerce is booming with no signs of slowing down. 

US consumers will spend $709.78 billion on Ecommece in 2020, an increase of 18% YoY. At the same time, brick-and-mortar retail spending is expected to decrease by 14% to $4.18 trillion.  

And, McKinsey reported that the ecommerce industry has seen 10 years’ growth in 3 months while Shopify reported Q2 earnings with 97% growth year over year. 

With this increased growth comes increased competition. Shoppers have endless choices, so now is the time for brands to focus on their ecommerce presence. A well-thought out and beautifully designed Shopify store will provide your customers with a great shopping experience and drive serious revenue.

Need more convincing? Here are 3 major reasons your brand should invest in creating a top-notch Shopify store:

  1. Stronger Brand Perception.
  1. Improved Customer Experience
  1. Increased Conversions

To achieve the above and ultimately drive real revenue, your brand needs to focus on 5 key categories: homepage, navigation, product page, lead capture, and copywriting. 

When it comes to online shopping, the homepage is a shopper’s first impression of a brand.

Having a visually-attractive and eye-catching homepage is extremely important. If your brand’s homepage falls flat and fails to capture the attention of your shopper, you’ve lost their business before they’ve even learned about how great your products are. After all, it only takes about .05 seconds for people to form an opinion about your website

Stussy is a brand with great homepage design. Their homepage stands out because of its unique layout and almost Instagram-like feel, immediately capturing the shopper’s attention.

For even more examples of great homepage design, sleek navigation, best product detail pages, great lead capture, and excellent copy we’ve pulled together a lookbook for you of the 15 Shopify stores excelling in these categories (and threw in some tips and tricks for good measure). 

Download the guide for 15 examples of Shopify stores to inspire your ecommerce brand. 

This article originally appeared in the Zaius blog and has been published here with permission.

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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