Retention

With Add-to-Cart, Shopify Brands Streamline Purchases

with-add-to-cart,-shopify-brands-streamline-purchases

The value of a visual UGC gallery on your brand’s site is undeniable. Consumers who view visual UGC spend 90% more time on site than shoppers who don’t, so it’s clear that this influential customer content is no longer a feature that’s nice-to-have — it’s essential. 

But, there’s a catch.

Shoppers may be inspired by this visual content, but they’re often leaving the site before reaching a product page. Without a clear path to take them from browsing to buying, shoppers are ending their journey without the most crucial component: the purchase. 

So, how can brands translate those moments of visual inspiration into more actual purchases?

We’re thrilled to announce our new Add-to-Cart functionality for Shopify brands, making it easier than ever for shoppers to purchase directly from visual UGC.

Seamlessly transition from inspiration to instant purchase
With the Add-to-Cart button on customer photos and videos in your visual UGC gallery, shoppers discover …

This story continues at Yotpo
This article was originally published by our friends at Yotpo.

About the author

Steve Hutt

I'm obsessed with entrepreneurship, commerce, and Shopify. If you have the desire to implement what's working today for direct-to-consumer brands on Shopify, I'm excited you're here! Get the Shopify help you need. This industry blog and podcast is my digital brain where my guests and I share cutting-edge marketing strategy, must-have Shopify apps, and marketing platforms that will help you build and scale lifetime customer loyalty. To do this, I'm part of the Merchant Success Team at Shopify Plus and host of the eCommerce Fastlane Podcast.