Wrapping Up The 3rd Quarter Of A Meh Year


Today marks the end of the 3rd quarter.

How did your Shopify store do?

I’ve been hearing a lot of talk from stores and businesses that 2022 has been meh.

Not as much of a shock as 2021 was (or even 2020) but sales and any sort of recovery has been taking forever to materialize. The difficulty comes from comparing how 2020 performed (big growth for ecommerce) to 2021 (reverting back to 2019) and weak economies overall.

Obliviously every store and industry have different performance but overall meh seems to be a good description.

If your store has a regular holiday cycle, there’s still all of Q4 to turn around the year. It might not be a record-setting year but if done right, you could close out the year on a high note. Aim for Q4 to meet or beat 2021’s Q4 and if you can, get 2022 to beat 2021.

In Repeat Customer Insights, now is a great time to compare and start tracking your Q3 and Q4 performances. This is especially easy with the metric graphs I’ve added of the main metrics (AOV, RPR, LTV, etc).

It comes with a 14-day free trial so you can see how it works and get some ideas right away.

Eric Davis

Use cohorts to find out who the best customers are in your Shopify store

Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.

Install Repeat Customer Insights for Shopify

This originally appeared on the LittleStream Software Blog and is made available here to cast a wider net of discovery.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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