Yotpo First Multi-Product Marketing Platform To Integrate With Shopify Online Store 2.0

yotpo-first-multi-product-marketing-platform-to-integrate-with-shopify-online-store-2.0

New York, March 17, 2022 – Yotpo, the eCommerce marketing platform that helps brands strengthen their relationships with consumers, today announced that it is the first multi-product eCommerce marketing platform to be compliant with Online Store 2.0, the latest update to the Shopify platform that makes it easier for developers to build customized features and apps for merchants without touching code. In September 2021, Yotpo announced a multi-year platform partnership with Shopify that included a strategic investment in the company, accelerating Yotpo’s development of SMS marketing, reviews, and loyalty and referral solutions.

“This represents not only another step in our commitment of being a leading provider in ‘no code’ eCommerce, but is also the latest example of how Shopify and Yotpo are aligning our product roadmaps for the benefit of our customers,” said Ethan Cohen, VP of Ecosystem & Community at Yotpo. “We want to make it as simple as possible for our thou …

This story continues at Yotpo

Special thanks to our friends at Yotpo for their insights on this topic.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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