Shopify Ecosystem

Yotpo Launches Click-To-Buy, Doubles Down On SMS To Help ECommerce Brands Accelerate Path To Purchase With A Single Click


New York, April 20, 2022 — Yotpo, the eCommerce marketing platform that helps brands strengthen their relationships with consumers, today announced the launch of a first-of-its-kind SMS feature, Click-to-Buy, which advances personalization through text messaging. Furthering its commitment and focus on SMS innovation following an acquisition, Yotpo SMSBump is now entirely integrated into the platform—offering unrivaled capabilities to deliver a personalized experience for every shopper, with content that is expertly tailored, timed, and relevant to them. Yotpo has also appointed Omer Bar-Joseph as General Manager of Yotpo SMSBump, and expanded the team even further to include more dedicated customer support and product development resources.
New Feature, More ROI: Click-to-Buy
SMS marketing is becoming a key way for eCommerce brands to accelerate consumers’ path to purchase and maximize results and revenue. With Yotpo SMSBump’s new Click-to-Buy feature, brands have the flexibi …

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Special thanks to our friends at Yotpo for their insights on this topic.
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