Today’s consumers are no longer single-channel shoppers. Instead, they’re discovering products everywhere: social media, search, brand websites, retailers, out-of-home, and more. Your customers are expecting to see social proof wherever and however they shop — 98% of consumers consider authentic reviews to be the most influential factor in purchase decisions.
Showcasing customer reviews, ratings, and visual user-generated content (UGC) at various touchpoints throughout the buyer journey is essential for building trust and purchase confidence. For brands looking to scale, having the ability to share this UGC to top retail sites is an essential next step in the growth process.
That’s why we’re proud to announce our new partnership with Bazaarvoice, enabling our customers to syndicate their most influential content to the world’s leading retailers reaching over one billion shoppers every month.
What is syndication?
Syndication allows our customers to send their revie …
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This article originally appeared in the Yotpo blog and has been published here with permission.
