Yotpo Releases Reviews Syndication To Facebook & Instagram Shops


We recently held the inaugural event for our new quarterly series, Yotpo Tech Talk. The event featured an open forum for attendees to participate and ask questions about the releases, updates, and announcements covered by Yotpo product experts.
What did we announce? 
As an exciting expansion of our long-term partnership, Meta and Yotpo came together to release a brand-new integration, allowing shared merchants to syndicate product ratings and reviews collected and displayed onsite through Yotpo to their Shops on Facebook and Instagram. This comes just in time for Black Friday & Cyber Monday to enhance product listings and help boost sales!
What are Shops on Facebook and Instagram?
Shops make it easy for businesses to set up an online store for customers to access on both Facebook and Instagram. Creating a shop is free, and businesses can choose the products they want to feature from their catalog and customize their Shop’s look and feel. 

According to Facebook, there are …

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Special thanks to our friends at Yotpo for their insights on this topic.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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