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Yotpo X Shopify: Deepening The Connection Between Brands & Consumers

bySteve Hutt
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yotpo-x-shopify:-deepening-the-connection-between-brands-&-consumers
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Recently, we made a pretty huge announcement at Yotpo that got our staff and brands extremely excited about the future of our technology.

We announced a multi-year platform partnership with Shopify that will create a deeper integration between our technologies, enabling us to accelerate the development of innovative marketing solutions for brands.

As the VP of Product Marketing for Yotpo, I am so excited about this news and the tremendous opportunity we have to further our mission of helping brands strengthen their relationship with customers.

Last week, we hosted an online event to give brands a sneak peek of what’s coming, and the shared vision that Yotpo and Shopify have for this partnership. Below, you can watch a playback of the event and read some of our top takeaways.

Yotpo and Shopify’s vision for the future
During the event, I had the pleasure of hosting a Q&A with our Co-founder and CEO, Tomer Tagrin, and Brandon Chu, VP of Product Acceler …

This story continues at Yotpo

Special thanks to our friends at Yotpo for their insights on this topic.
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Author

Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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