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Your Guide To Instagram For Ecommerce


Instagram Stories has 990 million daily users out of its 2.4 billion global users.

Creating video content on Instagram is highly encouraged and widely used. As a result, it presents one of the best opportunities for social sales. Social commerce is a rapidly growing trend, especially among Gen Z and Millennials. These age groups make up a significant portion of Instagram users and are ideal target audiences for Instagram eCommerce. Therefore, if your business caters to these demographics, Instagram can be an excellent tool to leverage for marketing and sales.

80% of Instagram users follow at least one business on the platform, so your business could benefit from this. This post will be your guide on how to optimize your Instagram use for your eCommerce business.

Setting Up Instagram Shopping

If you're planning to set up Instagram eCommerce for your business, it's important to ensure that your business is situated in a market that is supported by Instagram and deals in physical goods. This type of business is ideally suited for eCommerce on Instagram as it allows people to buy products directly from the platform. Although other types of businesses can also use Instagram for promotional purposes, those dealing in physical goods are likely to see the best results.

When opening your Instagram account, make sure that you:

  • Set up as a business account
  • Link your page to your Facebook and business page
  • Comply with Instagram commerce policies

Making The Most Of Social Commerce

We all know the importance of omnichannel eCommerce. Many purchases start on one channel, and end on another. Social media is quickly becoming one of the main platforms where this takes place. People are spending so much time on social media, making purchases through this just makes sense.

It’s a natural source of inspiration, so make sure that you tag products in posts and tag products in stories. As people are browsing through content that appeals to them, they will naturally be inspired to buy products that you present. If they are following your business account, it’s probable this is a goal of theirs. So make sure you facilitate their wants.

Instagram Ecommerce Best Practices

Quality Content

Maybe the most important consideration of your social media strategy is to make sure that you use high quality content. The emphasis should be on quality over quantity, although consistency is also important. Schedule Instagram content so it comes out on time, and at even intervals. Make sure you use high quality pictures and videos, with relevant, creative and engaging content.

Consider the meaning and purpose behind your content, and what overall theme and story your page is trying to tell. Use hashtags, consider behind the scenes posts, and make sure you stick to a certain tone and theme. Be creative and create content you would like to see. Instagram is a place to be entertained; give your shoppers something to enjoy.

Be Interactive

It’s a great idea to engage with your followers through your Instagram platform. Responding to their comments, following them, sharing their posts about you in your stories are all great ideas. This shows that you care about them, and creates the sense of a brand community.

Creating promotional posts, conversational posts (that asks questions) or competition and giveaway posts are all great ways of increasing engagement. Using UGC (User Generated Content) is also a great way of growing brand trust. Especially if you have gifted products to these users, you can win free content and boost social proof at the same time. This is a great win-win strategy for all involved.

There is also the option to use influencers to promote your products, leading to exposure and curating a brand image that you desire. Similarly, collaborating with other businesses in your ecosystem to create content or competitions can raise brand awareness and profile. Being creative and interactive can have great benefits.

Using Ads

Investing some money in optimized Instagram ads can be a great way of increasing visibility. If you’re trying to grow your following, creating targeted ads to the right demographics in the right places can pay off. The more people that are exposed to your content, the more chances you have of increasing your sales.

Gather Analytics

When starting your Instagram campaign, you should decide what you feel your measure of success is. This can be based on different metrics such as:

  • Number of clicks
  • Increased engagement
  • Boosts in sales
  • Growth in followers

Any measure that works for you can be followed to get a good sense of how things are going and identify areas for improvement. This approach can also provide useful data that can help in deciding the next best steps for your business.

You can gather data on:

  • Which inventory sells best
  • What customers are searching for
  • What they engage with most
  • General trends and interests

All of these understandings can help you steer your business in the most optimized direction moving forward.

Stay Relevant

The great thing about social media is that you can make updates and changes in no time. Rather than on your website, where updates can be costly and timely (unless you are using a no-code editor), on Instagram this is not the case. Your page can be up to date with trends, and interests, reflecting the needs of your shoppers. This gives you the opportunity to be as dynamic and relevant as possible.


When it comes to boosting engagement, social proof, and sales for your business, Instagram can be a powerful tool. By developing an effective Instagram eCommerce strategy, you can tap into this potential and take your business to the next level. This is especially true if you sell physical products. By implementing some best practices, you can leverage the popularity of Instagram to expand your reach and grow your business in a meaningful way.

Special thanks to our friends at FastSimon for their insights on this topic.
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