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13 Best Shopify Apps To Grow Your Ecommerce Store In 2023


The Shopify App Store holds the key to transforming your business operations and unlocking revenue growth for your business. But, with thousands of apps to choose from, it can be overwhelming to choose which apps are the right fit for your business.

To help you get started, we’ve compiled a list of the 10 best Shopify apps to grow your business in 2023.

1. GemPages – Page Builder

GemPages is a top page builder providing ultimate solutions for either new Shopify store owners or businesses seeking to improve sales performance. Installing GemPages to your Shopify, you will find intuitive page-building features and pre-made elements that help to design storefronts effortlessly while experiencing built-in conversion-focused features such as A/B testing and conversion tracking.

This Shopify page builder now eagerly focuses on delivering its best customer experience by launching GemPages 7.0 this June. Image-to-Layout, a revolutionary AI-powered feature, will be introduced in this upgrade.

The feature helps to generate layouts from a reference image or URL with a simple touch. Also, it supports you in transferring storefront on other eCommerce platforms to Shopify within minutes. The Image-to-Layout is the first in a dozen features to be released by GemAI – GemPages's built-in AI engine.

Key benefits:

  • Create high-converting landing pages without codes.
  • Have a growing number of templates.
  • Using AI to instantly generate a layout from a reference image or URL.

Pricing: Free plan available. Paid plans start from $23/month.


2. Keeper—Recover Abandoned Carts


According to the Baymard Institute, the average abandoned cart rate in 2022 was 69.99%. That means that for every 100 people that visit your online store, almost 70 of them will never make it to checkout—that’s a lot of potential revenue you’re missing out on.

Keeper is a one-click install Shopify app designed to recover abandoned carts and increase your store’s revenue automatically in the background. When customers log in across multiple devices they will find their abandoned shopping cart waiting for them, ready to complete their order. This makes it easy for them to pick up where they left off, resulting in more sales for your Shopify store.

Key benefits:

  • Automatically prompt users to complete their orders.
  • Remember customers’ shopping carts across their devices.
  • Merge previously abandoned carts with current ones and drive more sales.
  • Reduce your abandoned cart rates and drive more sales.

Pricing: Free

Shopify Review | CHIC 414 Boutique

“SO helpful for regaining sales and reminding our clients that they have abandoned their shopping carts. We have definitely seen an increase in our sales.”


3. Shopify Flow


Shopify Flow helps automate processes that solve unique challenges eCommerce store owners face. With Flow, you can easily build custom workflows to solve specific challenges and tasks that would otherwise burn precious time and resources.

Flow is a powerful but simple automation tool. You can quickly customize unique triggers and conditions to create advanced workflows that run on autopilot, all without needing prior developer knowledge.

Key Benefits:

  • Create custom workflows and automate processes to streamline your operations
  • Save time by turning repetitive, time-consuming tasks into automatic workflows
  • Simple to set up: Automate workflows in a few clicks and get back to business

Pricing: Free

Shopify Review | Landyachtz Skateboards

“In my opinion Flow is the single most valuable aspect of Shopify Plus! The biggest limitation of Flow is your imagination and the things I've been able to automate have been game-changers for our operations. One aspect I never expected was how effective Flow is in helping me build safety nets and redundancies for problems that would go unseen without it. Probably my favourite app.”


4. Marsello


Marsello is an intuitive marketing platform designed to help eCommerce businesses drive sales from your existing customer base. It offers a variety of features including loyalty programs, email and SMS, automation, social posting, and more.

One of Marsello’s key strengths is its all-in-one solution, which allows Shopify store owners to consolidate their tools and streamline their marketing efforts—saving money on subscription fees, and simplifying your store’s marketing campaigns.

The platform also integrates seamlessly with Shopify eCommerce and POS platforms, helping you reach your customers online and in person, and providing a comprehensive overview of your customers, no matter how they interact with you.

Key benefits:

  • Manage all your marketing tools from one platform.
  • Save money on subscription fees by consolidating all your apps into one.
  • Analyze the results of your marketing campaigns and see which activity brings in the most revenue for your Shopify business.
  • Connect your eCommerce and POS to create a seamless brand experience

Pricing: Free plan available. Paid plans start from $100/month

Shopify Review | Tomato Vintage, United States

“As a small business, it's hard to keep track of all the digital moving parts. Marsello made it easy for my team to quickly set up email campaigns and establish branding with our clientele. Straightforward. User-friendly. Worth a try.”

Recommended Marketing App for Shopify
Build profitable customer relationships with smart loyalty, email, SMS and automation tools. Marsello has everything you need to drive sales from your Shopify store customers.

View on Shopify


5. Loop Returns & Exchanges


Loop is a returns app that aims to simplify and automate returns, exchanges, and store credit processes for brands. With the global economy facing a potential recession in 2023, retaining customers and cutting costs are more important than ever.

With Loop, you can analyse your customer interactions from a cost-saving lens, helping you to identify opportunities for revenue retention, and nurturing your customers through their most fragile interactions with your store. Control how and when returns get approved, optimize costs, prevent losses of returned products and retain more revenue with ease.

Key benefits:

  • Retain customers through fragile interactions with your brand and optimize costs.
  • Save time and automatically control how and when returns and exchanges get approved.
  • Reduce refunds and negative reviews, and drive repeat purchases from happy customers.

Pricing: Paid plans start from $59/month.

Shopify Review | Mediclio

“Love that this app continues to keep customers and merchants comfort in mind. They continue to vamp up the features so that returns and exchanges process can run as smoothly as possible…”


6. PageFly Landing Page Builder


Running a successful eCommerce store requires regularly creating and optimizing landing pages that help turn traffic into revenue. With PageFly, you can drag and drop your way to high-converting landing pages that engage shoppers and grow revenue for your business.

PageFly helps bring your website pages to life with intuitive page-building features and pre-made elements that help you design your storefront how you want it. With its user-friendly interface and pre-built elements, it offers a convenient solution for new Shopify store owners looking to improve their performance.

Key benefits:

  • Simple drag-and-drop landing page builders that help create pages that convert.
  • Build landing pages with or without code.
  • Suitable to build pages of any type and on any device.

Pricing: Free plan available. Paid plans start from $24/month.

Shopify Review | The Sustainable Watch Company

“Really easy to use, similar to the Shopify page builder. Really knowledgeable, helpful support and after-sales service.”


7. Stamped Product Reviews & UGC


When a customer has a positive interaction with your brand they’re more likely to tell other people about you.

With Stamped, you can encourage customers to leave reviews after positive experiences with your brand, then use those reviews to improve your online reputation and stand out from the crowd.

Key benefits:

  • Collect and showcase product reviews to build trust and transparency.
  • Improve your website’s SEO and Google Shopping rankings.
  • Gain deeper insights into what your customers think about your service.
  • Use reviews to promote your business and drive more sales via your store.

Pricing: Free plan available. Paid plans start from $25/month.

Shopify Customer Review, Seed Cycle Brand

“Stamped Product Reviews is a great app if you want a more minimalist and stylish review app. Their support and technology upgrades are great also!”

8. Booster: Page Speed Optimizer


Page load speeds are everything when it comes to conversion. According to Hubspot, website conversion rates drop by an average of 4.42% which each additional second of load time.

Booster helps your eCommerce stores prevent lost sales by making your Shopify store pages feel like they load almost instantly. With Booster, you can pre-load landing pages and increase your website performance without needing any code.

Key benefits:

  • Improve your store’s load speeds on desktop and mobile.
  • Reduce bounce rates and improve your chances of conversion with faster loading times.
  • Pre-load landing pages in the background when a customer hovers over a website link.

Pricing: Free

Shopify Customer Review, Zael Findings

“Very friendly customer service quick to respond and if you are ever looking for a service to get a speed boost I highly recommend for you to check it out.”


9. Appstle Subscriptions


Subscription-based selling provides a consistent, predictable revenue stream from your best customers. If you're running a subscription-based business model, then Appstle Subscriptions is the perfect solution for managing orders and driving repeat purchases.

The app makes it easy to choose and manage subscriptions via the Shopify checkout page and encourages customers to spend more with personalized product offers, up-selling and product bundling. This helps increase customer engagement and provides reliable, recurring revenue.

Key benefits:

  • Provide subscription plans for customers during their checkout process in Shopify.
  • Allow customers to manage their subscriptions and skip, reschedule or edit deliveries.
  • Drive consistent revenue from customers and up-sell personalized offers and bundles.

Free to install. Paid plans start from $10/month.

Shopify Customer Review, Friendly Soap

“This app works like a dream. It’s really popular with our customers and the support team are very responsive and helpful. Highly recommend.”


10. Peek! Better Replay & Survey


Ever wonder why customers aren't converting on your website? If you do, then Better Replay can help. With free session recording and playback options, Better Replay allows you to observe how visitors interact with your site.

Boasting a 4.7-star rating on the Shopify App Store, Better Replay eliminates the uncertainty of why your pages aren't converting, helping you enhance your user experience and increasing conversions.

Key benefits:

  • Learn how your visitors interact with your website with session recordings.
  • No more guesswork. See exactly why your landing pages aren’t converting to sales.
  • Gain insights into customer behavior and improve your website conversions.

Free. Paid plans start from $29/month.

Shopify Customer Review, Smaller Living

“I recommend gaining knowledge of what leads to a bounce rate. You can review live sessions, and it shows where you are losing customers.”


11. Easyship – All in one Shipping


Online shoppers have extremely high expectations when it comes to shipping times and order management. According to a Retail Dive study, 62% of shoppers expect to receive their shipping orders to arrive in less than 3 days.

Easyship is an all-in-one shipping management platform that helps Shopify businesses manage their shipping operations and save time and money. The app helps customers easily compare costs and delivery times with dynamic rates during the checkout process. It helps you create a tailored shopping experience and requires little effort so you can focus on growing your business.

Pricing: Free plan available. Paid plans start from $29/month.

Shopify Customer Review, Mokuyobi

“I use this app to help fulfill our orders efficiently. It has worked great in the 3+ months that I have been working where I currently am. So far I have not had any real issues with Easyship.”

12. Referral Candy: The referral tool trusted by brands since 2010

Referral marketing is one of the most powerful marketing channels any brand can leverage to grow their sales. It's essentially the art of turning your customers into your salespeople. Think about it! There's absolutely no one better than any of your existing customers to sell your product. And this is exactly what ReferralCandy does. ReferralCandy incentivizes your customers to spread the word about your products by providing them with referral links and automating your entire rewards program. ReferralCandy has been a Shopify partner since 2010 (yep, you read that right) and has helped tens of thousands of merchants since.

Highlight features:

– Create your own referral or affiliate program in less than half an hour: Create rewards, campaign emails and promotional widgets in minutes and let ReferralCandy do the rest

– Incentivize your customers to join your program and refer their friends by adding post-purchase popups, emails and referral pages

– Let ReferralCandy take care of everything on your behalf: Run your referral program on autopilot with automated customer rewards, including cash and coupons for one-off and subscription sales

– Integrate with marketing tools such as Klaviyo, MailChimp and AdRoll

– Integrate your product subscription program with ReferralCandy and turn your customers' friends into subscribers. ReferralCandy integrates with ReCharge, Skio, Awtomic, Bold, Loop, Appstle, Stay, Seal and more.

Pricing: 14-day free trial. Plans start at $47/mo.

13. DataFeedWatch

A website page showcasing a multi-channel growth platform designed to help eCommerce stores grow using Shopify apps.

Boost your sales on Google Shopping, Facebook, and more with optimized product feeds. Easily list products across various channels using DataFeedWatch by Cart.com, increasing your sales and revenue. Create feeds effortlessly for Google Shopping, Facebook Ads, Pinterest, TikTok, Bing Ads, Amazon, and 2,000+ channels. Utilize pre-loaded templates to map each channel's requirements without any coding. Address data feed gaps, correct errors, and enhance sales performance across all your channels and marketplaces.

Key benefits: 

  • Manage multiple data feeds in one platform and benefit from pre-loaded templates.
  • Expand your sales to multiple channels and marketplaces like Amazon, eBay, Fruugo, and more.
  • Transform product feeds into text ads.
  • Analyze performance across all platforms from one dashboard.

Pricing: 15-day free trial available, plans start from 64$.

Shopify review | Lolan Rugus

“Our agency started using this software then we saw a significant amount of increased revenue on our shopping ads. This app has literally everything you need about optimizing the product feed!”

So, which Shopify apps should I install?

Whether you're a new eCommerce entrepreneur or an established Shopify store owner, you'll want to take advantage of the many great apps the Shopify App Store has to offer. From all-in-one marketing solutions to shipping and customer service apps, Shopify has something for everyone.

But the truth is, there's no one-size-fits-all solution for Shopify stores. Each business is unique and faces its own set of challenges, but with the right app, you can overcome these challenges and achieve success.

Before you start your app store search, we suggest you take a moment to reflect on your business goals and needs. Ask yourself these simple questions:

  1. What challenges am I facing as a Shopify business?
  2. What specific tools do I need to address my problems?
  3. What does my ideal state look like, and will this app help me get there?
  4. Does this app have what I need, what is the cost, and am I willing to pay for it?

By answering these questions, you'll gain a clearer understanding of your business objectives, and it will become easy to choose the apps that align best with your goals.

Remember, with the right tools at your disposal, you'll be poised for success and ready to take your Shopify store to new heights. Best of luck with your app store search!

Next read: 7 Steps To A Profitable Loyalty & Rewards Program

Recommended Marketing App for Shopify
Increase customer loyalty and drive sales from your customers with Marsello. Save money on subscription fees and manage all your marketing from one smart platform. Try it for yourself.

View on Shopify

Special thanks to our friends at Marsello for their insights on this topic.
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