Digital marketing is a trade; you’re only as good as your tools, like in any trade.
Here is a brief list of the 20 best digital marketing tools you should consider using in 2023. Remember that the tools on this list range from specialized digital marketing tasks to communication, graphic design, and document management tools. Also, the list needs to be arranged in order.
Hive
Hive is a top project management solution that helps thousands of teams – including digital marketers – work faster in today’s hybrid work environment.
Hive brings all your workplace tools to one dashboard, so you can manage projects, chat with coworkers, send emails, and even start Zoom calls without ever leaving the window. It is more than just your classic project management software – it’s the future of work productivity.
It also has six flexible project views, including Gantt, Kanban, Calendar & Table views, and a Native chat application for private and group messaging.
Ahrefs
Chances are that when you first heard of our list, you immediately thought of Ahrefs. This powerful SEO platform provides features for various tasks, ranging from backlink analysis and keyword research to site audit and competitor analysis.
Even past the first few stages of SEO, you can use Ahrefs for its comprehensive reporting. This comes in handy regardless of if you’re submitting a report to a client or examining the performance of your team.
Aside from this, you can effectively use Ahrefs for social media analysis and link building.
Google Analytics
Google Analytics is free, making it ideal for professional marketers and those looking for a brief insight without over-committing. Its primary purposes are tracking your website traffic and understanding your audience. Webflow experts say these two activities are crucial in making your site work as intended.
This platform is precious for those in the field of e-commerce. Because you can also track sales, revenue, and conversion rates, you can use this simple tool to get unprecedented insight into your business performance.
Finally, over the last few years, Google Analytics has become incredibly accurate in analyzing user behavior.
Plaky
Plaky is free marketing project management software that provides various benefits for your marketing initiatives in one place. With Plaky, you can easily optimize your resources, keep track of your budget, and manage cross-team work.
You can share all your marketing materials with team members, make comments, set urgency statuses, and receive update notifications so you can act on time and not miss a thing.
Plaky lets you visualize your game plan from start to finish and organize all your marketing processes in one centralized hub.
Brafton
Brafton is a fantastic content marketing platform. Its UI is designed to provide an incredibly intuitive project management dashboard for your content marketing. During content production, the majority of time gets wasted on endless email chains, while on Brafton, you can handle this with more transparency and fewer intermezzo steps.
You can set the tool to track all the campaign KPIs and inform you about its efficiency in real time. The layout and functionality of the platform will allow you to make adjustments whenever needed.
It also has a great demo that you can use just long enough to figure out if you want to give this software a go.
Engati
Engati is a comprehensive chatbot platform that allows businesses to create and deploy AI-powered chatbots.
It offers a user-friendly interface and a visual chatbot builder, making it accessible even to users with limited technical expertise. It simplifies the chatbot development process, allowing businesses to create and deploy chatbots quickly.
One of its strongest traits is the multichannel support. Through it, you get access to various messaging channels, enabling businesses to reach customers on platforms they already use. This flexibility helps improve customer engagement and accessibility.
Yoast
When it comes to WordPress plugins for SEO, Yoast has no equal. It’s a fantastic tool for quick and accurate on-page, readability, and technical SEO analyses. After using Yoast for a while, you’ll passively start micro-analyzing every site you visit without paying much attention to what you’re doing. It’s a great way to turn a task into a micro chore.
Yoast content insights are an invaluable feature in the age of massive changes in content marketing. It will quickly (automatically) analyze a piece of content and give you some suggestions/pointers.
SlideModel
SlideModel is a game-changing tool for presenters and digital marketing professionals, facilitating the creation of visually stunning and engaging presentations. It offers a comprehensive library of designed slide templates, presentation designs, infographics, and diagrams, thus streamlining the process of converting complex data into easy-to-understand visual elements.
The platform is actively helping users craft compelling PowerPoint presentations that captivate audiences and communicate key messages effectively. The platform has everything needed to deliver a standout presentation, from innovative infographic templates to professionally designed slide layouts.
Slack
Digital marketing is a dynamic field, so information exchange speed and safety make a massive difference in efficiency. One of the reasons to use Slack is that no one is using it for private discourse. So, no more notifications from the 999th meme of the day that your aunt is sending while you’re at work.
The app is excellent, the notification system is reliable, and the searchability feature is quick and sleek. This makes it easy to integrate into a small working space.
VoilaNorbert
VoilaNorbert is an email lookup tool that helps you find any email address, manage your leads and gain much time spent on creating an email list.
It lets you find leads, email addresses, and contact information on any website simply by clicking a button. All your leads can then be exported, added to customized lists, and contacted directly by Norbert with advanced tracking tools to know if they opened or clicked on your emails.
Most importantly, the first 50 searches are free, meaning you can test the tool before committing to it.
Trello
Every digital marketing campaign requires a collaboration tool. The best thing about Trello is that it helps you run massive projects via simple drag-and-drop principles. You drag tasks like cards from one column to another, assign people to specific cards, and get a visual representation of the entirety of the project.
The project’s simplicity is its best feature, and it takes about 3-5 minutes, even for someone with zero experience, to figure out how these things work.
The communication is simple, and the notification system is reliable. All of this enables quick and seamless workflow automation.
WebCEO
This platform includes SEO tools for keyword research, rank tracking, backlink monitoring, website audit, social media management, internal linking analysis, competitor research, and more.
WebCEO has a user-friendly interface and great multi-language support to manage your marketing campaigns. Its white-label features allow digital agencies and companies to customize reports for clients and make them look professional. The best thing about it is the flexible pricing structure that can be adapted to any budget. Their after-sales service is fantastic as they are always willing to help.
Canva
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There are only a few tools with sleeker UI and more free templates than Canva. While other tools may be better suited for advanced users, Canva is second to none for simple, quick, efficient solutions. All three of these traits are needed for a successful digital marketing campaign.
Also, because you can use these templates and quickly repurpose content, it will be much easier for anyone to achieve higher brand consistency using Canva.
Narrato
When it comes to digital marketing, content is one of the essential elements, and that is precisely what Narrato helps with.
Narrato is an AI-powered content workspace where you can manage your content operations from start to finish without toggling between multiple apps. The platform has a powerful AI content assistant (powered by OpenAI’s ChatGPT)that helps with content planning, creation, and optimization.
Platform’s AI content assistant also has an SEO content brief generator that automatically generates comprehensive content briefs for a keyword or topic. The SEO briefs have top keyword suggestions, questions to answer, competitor links, and more.
Google Ads
Previously known as Google AdWords, Google Ads is an incredible platform for any digital marketer. First, it’s an excellent platform for targeted advertising with an incredibly far reach and many ad formats. You can install many ad extensions to customize your targeting further and engage in PPC campaigns.
In other words, this is a simple and direct approach to marketing that will get you from point A to point B via the quickest route.
Affinda
More than a simple DMS is required when dealing with so many different documents. You need an intelligent document processing engine, precisely what Affinda’s platform Vega is about. It can process any document type, leverage the latest advancements in AI and reach unparalleled efficiency. This process is just one of the essential steps for your digital transformation framework.
Since it uses processes in more than 50 languages, it’s great for international teams and businesses with international clients. Overall, it’s a high-end platform that could make your life much easier. Overall, it’s a high-end platform that could make your life much easier AI Document automation.
Draftable
Another thing you need is excellent document comparison software. Here, Draftable is an obvious choice. This tool is helpful for lawyers and large organizations to digital marketers. This is a much simpler way to draw parallels and identify duplicate content.
This tool is also great for content version control, especially when repurposing old content and updating it to a new version. Finally, it’s great for keeping track of all the website updates and changes.
Envato
While Envato is a marketplace containing a wide range of tools, its use for digital marketing is unparalleled. In this field, it can help you save time and money by providing you with a wide range of high-quality design assets you can use freely.
Since you can rely on these assets for customization, it’s a lot easier to achieve a higher degree of brand consistency (achieving the same look, layout, etc.). With so many free templates and pre-saved layouts, you’ll never lack inspiration or have to use it elsewhere.
Asana
The last project management tool on our list, Asana, proves we randomized the list. On many other tools lists, Asana would take the No.1 spot as one of the market’s most prestigious project management platforms.
This platform is customizable and scalable, meaning you can adjust it to your team and use it even when your team outgrows your current capacities. Easy and efficient mobile accessibility ensures that remote work and digital nomadism lifestyles represent no obstacle.
8×8 Connect
With 8×8 Connect, businesses can enjoy an all-in-one multi-channel communications management software for personalized interactions, long-term customer relationships, and a consolidated dashboard.
You can manage voice messages and SMS campaigns across different channels, send millions of messages to customers from a single dashboard, and benefit from real-time better analytics and optimization reports.
8×8 Connect allows you to build custom workflows to stay productive and create engaging experiences without coding.
Wrap up
Ultimately, some platforms perform a similar function, meaning you’ll have to pick one. However, there are many instances where combining tools gives you the best result. It’s up to you to make your digital marketing arsenal.
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