2017 Amazon Seller Survey Results


What does the future hold for Amazon sellers?

This is the million dollar question. Actually, it is a multi-million dollar question, as thousands of people have staked a claim in the success of Amazon’s seller marketplace, and many more are eyeing the potential of selling on Amazon and ready to make a move.

Did you know that you can connect your Shopify store to Amazon and sell on the worlds largest market place?

Benefits of this seller survey

  • Presenting trends
  • Evaluating markets
  • Highlighting success rates
  • Sharing valuable knowledge

Key Takeaways

There is so much information that was ripe for visualization and an infographic seemed like the best way to convey the data.

But before you see it, and the supporting data, there are some really important findings that we came across that I wanted to highlight:

  • Sell Multiple Products: The number of products that you sell is the most statistically significant impact on profits. So to the extent possible, keep finding and releasing new products.
  • Start ASAP: The second most important factor in determining success is how long your business has been running. Get started selling as soon as you can!
  • Diversify: Besides just being a prudent business decision, there is a proven benefit to how you diversify your business. This means selling in multiple Amazon international marketplaces (expanding to other markets tends to boost profits by 32%), multiple channels (especially a standalone website), and business models (namely inventing your own product and private label).
  • Starting Small Is OK: In the long run, your initial investment in the business does not have a statistically significant impact on your profits. So even if you can only start with a modest investment, it is more important to get started and keep going!
  • Keep It Simple: There are dozens of tactics for building a business, but it’s best to stick to the basics. Overall, adding more steps did not prove to have a statistically significant impact among the 2700+ respondents.

Amazon 2017 Seller Infographic

Special Thanks to Greg Mercer from Jungle Scout for the inspiration to this post and wicked infographic!

Leave a Reply

Your email address will not be published. Required fields are marked *

Must-Have Features Of User-Friendly E-commerce Websites

Must-Have Features Of User-Friendly E-commerce Websites

Shopify Rolling Out Instagram Shopping Feature To Thousands Of Merchants

Shopify Rolling Out Instagram Shopping Feature To Thousands Of Merchants


Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

You May Also Like
payday loans loans for bad credit
where can i buy clomid buy clomid