Get Ahead Of The Curve: 4 Things Every Ecommerce Store Should Be Doing

Every eCommerce store needs to do a few key things to be successful. It’s essential to create a well-designed website that is easy to navigate and gives your customers the information they need, such as product descriptions, images, prices, and other relevant details.

It would be best if you also had an effective SEO strategy to make it easy for potential customers to find your store when they search for it online. This includes optimizing content with keywords related to the products and services you offer and creating backlinks from other websites. You may click here to learn more about SEO strategies that you ought to know.

You should use social media platforms like Facebook, Twitter, Instagram, and YouTube to reach out and build relationships with potential customers. And you would use email marketing campaigns to keep in touch with your existing customers and encourage repeat purchases. Following these steps will ensure that your eCommerce store is positioned to become successful and profitable.

Investing in a mobile-friendly website

Investing in a mobile-friendly website for your eCommerce business is essential in today’s digital world. With more and more people using their smartphones to shop online, having a website optimized for mobile devices can help you reach a wider audience and increase your sales. A mobile-friendly website will also give customers an easier and faster shopping experience as they won’t have to zoom in or scroll around the page to find what they are looking for.

Google now considers the mobile-friendliness of a website when ranking sites on its search engines, so making your website mobile-friendly can help you rank higher on search engine result pages. Investing in a mobile-friendly website gives your customers an easy and secure way to shop online and build trust with them.

In addition, a mobile-friendly website significantly improves user experience, leading to longer visits and more engagement. When your site is mobile-optimized, it loads quickly and displays correctly on all types of devices, which is crucial considering the short attention span of digital consumers. This can decrease your bounce rate, as visitors are less likely to leave out of frustration, thus boosting your overall site metrics. Furthermore, with features like touch-to-call or map directions, a mobile-friendly website can facilitate a smooth and convenient shopping journey, enhancing customer satisfaction. Ultimately, these factors improve your website’s visibility and credibility, fostering a positive image of your brand in the highly competitive eCommerce landscape.

Utilizing social media platforms for promoting your business

Social media platforms are a great way to promote your business and reach potential customers. With the right strategy, you can use social media to increase brand awareness and build customer relationships, which will drive sales. You can create content tailored to your target audience and share it on various platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube. This will help you reach a wider audience and engage with them meaningfully.

Similarly, social media advertising can target specific audiences and convey your message more effectively. You can also use social media analytics tools to track the performance of your campaigns and adjust accordingly. Leveraging social media platforms for marketing your business can provide valuable insight into customer behavior and preferences, helping you refine your strategy for better results.

Offering multiple payment options

Offering multiple payment options in your eCommerce business is a great way to increase customer satisfaction and boost sales. By providing customers with various payment methods, you can make completing their purchases easier. Customers may prefer specific payment methods over others, so offering multiple options gives them the flexibility they need. Offering various payment options can also help you reach more customers who may not have access to specific payment methods. For example, if you offer PayPal as a payment option, you can attract customers who don’t have credit cards or bank accounts.

Furthermore, offering multiple payment options can help reduce the risk of fraud and chargebacks since customers are more likely to use secure methods such as ShopPay, PayPal, or Apple Pay. By providing customers with multiple payment options, you can create a better overall shopping experience for customers that will keep them coming back for more. People like to have the option of choosing a payment method that suits their needs and preferences.

Implementing automation tools to streamline business

Automation tools can be a great asset to any eCommerce business as they can help streamline processes and make them more efficient. Automation tools can help automate mundane tasks such as customer service, order processing, inventory management, etc. This will free up time for employees to focus on more critical tasks that require their attention. Automation tools can also help reduce costs associated with manual labor and improve accuracy and consistency in the execution of tasks.

Automated tools provide valuable insights into customer behavior and preferences that can be used to optimize marketing campaigns and increase sales. For example, automated tools can track customer interactions with the website, such as page views, time spent on each page, and clicks on specific elements. Deploying automation tools in your eCommerce store can save time and money while improving efficiency and customer satisfaction.

Coming up with a proper SEO strategy

When it comes to creating an effective SEO strategy for your eCommerce business, there are some steps you should take. First, you must identify the keywords most relevant to your business and target audience. You can use tools like Google Keyword Planner or SEMrush to help you with this. Once you identify the right keywords, you should create content around them. This could include blog posts, product descriptions, and other types of content that will help boost your rankings in search engine results pages (SERPs). Make sure all the pages of your website are optimized for SEO by including meta tags and titles, as well as optimizing images and videos. Link building is also essential for any successful SEO strategy. Try to get backlinks from high-quality websites to increase your domain authority and improve your rankings in SERPs.

An effective SEO strategy for your eCommerce business can bring many benefits. First and foremost, it will help you increase your visibility on search engine results pages. This means more potential customers will be able to find your website, increasing traffic and sales. SEO can also help you build trust with your customers. The right SEO strategies can help you stay ahead by optimizing your website for relevant keywords to outrank competitors.


A well-designed, user-friendly, and mobile-optimized website is paramount for providing a seamless shopping experience to customers. This, in combination with a tailored SEO strategy, ensures greater online visibility and better ranking on search engine result pages.

The importance of social media platforms in enhancing brand visibility, building customer relationships, and understanding customer behavior is emphasized. Additionally, the text stresses the necessity of offering multiple payment options for customer convenience and fraud reduction.

Lastly, implementing automation tools can streamline business processes, improve efficiency, provide insights into customer behavior, and ultimately increase sales. A strong SEO strategy, incorporating relevant keywords and quality backlinks, is crucial for increasing site traffic and sales and establishing customer trust.

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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