• Explore. Learn. Thrive. Fastlane Media Network

  • ecommerceFastlane
  • PODFastlane
  • SEOfastlane
  • AdvisorFastlane
  • LifeFastlane

5 Ecommerce Challenges That’ll Rule The Industry In 2022

A man holding a credit card while using a laptop to tackle 5 ecommerce challenges in 2022.

The eCommerce industry is booming significantly, and so are the challenges associated with it. With rapid digitalization, the ways in which retailers operate have transformed multifold. Online shopping has become simpler than ever, but at the same time, there are problems that both marketers and customers face that influence the overall experience. 

Let's discuss these eCommerce challenges and how to tackle them effectively. 

1. Handling Customer Reviews

Customers these days are as tech-savvy as eCommerce companies. In times when we can get our favorite celebrities or influential people to talk to us on social media via tags or mentions, status updates have become a thing.

Customers are so fast to share feedback that they instantly pick up their phones and put reviews, both good and bad. Remember, they might skip a good one, but bad? These bad reviews never slip the customer's mind.


In a highly connected and tech-savvy world, gathering good customer reviews and managing the bad ones becomes a considerable challenge. That's when Opinew, Shopify review importer app comes into the scenario and helps businesses to display the best reviews.

eCommerce businesses should focus on delivering the best product or services with an even better customer experience. Customers forget the product, but the experience stays with them forever. This experience ultimately leads to customer loyalty and builds their trust in you.

2. Capitalization of Data

The expansion of eCommerce and its operations, including integration with other platforms (like payment gateways), is one of the significant eCommerce challenges. Usually, eCommerce becomes a side hustle rather than a fully integrated part of the business. 

To make eCommerce blend into other business operations, businesses are working hard towards deploying solutions synced with each other via data. This will help businesses measure Key Performance Indicators or KPIs and improve performance over time. 

Instead of experimenting based on assumptions, data should be systematically captured at all customer touch-points and made to use for better purposes. Entrepreneurs need to realize the impact of data on day-to-day operations and long-term business decisions. 


Start right. While incorporating the eCommerce segment, begin as a single function rather than a separate function altogether. This would help them serve customers better with data visualization and remarketing techniques, making a cross-digital impact and ultimately improving revenue.

3. Rising Customer Expectations

Business owners constantly try to build their reputation and a sophisticated brand image with the promise of a great experience. In these times when Amazon has guaranteed next-day delivery with a solid shipping method, it is difficult for rising eCommerce channels to fulfill customer expectations. 

Therefore, competing with the big tech giants and meeting exploding customer expectations is a huge challenge for retailers. 


The majority of customers are more likely to pay more for a better customer experience. To match the capabilities of tech giants, small eCommerce businesses should try to partner with reliable supply chain firms and work on improving their delivery cycles. Moreover, they can use data to offer a highly personalized customer experience. 

Customers should feel valued and unique at every point of their interaction with the brand. For example, you can use customer preferences and choices based on past purchases to market similar products via SMS and emails. 

4. Agility and Adaptability

Agility is the capability of a business to adapt to the latest technologies, digital content, and trends. It drives digital fulfillment, identified as the most crucial aspect of the eCommerce domain. 

The agile approach makes scaling for eCommerce companies a cakewalk. 

Many companies find it challenging to scale up and down quickly, given the market conditions. It takes many strategies, resources, and acumen to grow profitably in any business, and eCommerce is no different.  


Being agile helps businesses deliver an enhanced shopping experience. To be agile, eCommerce companies need to closely watch emerging trends across all platforms and deliver personalized experiences to keep customers engaged and inspired. 

One example of being agile would be to consistently put out new content according to different platforms and devices.

5. Running Effective Marketing Campaigns

Big giants like Amazon, Flipkart, and Myntra have their own influencer marketing campaigns going on in full vigor. Celebrities, TikTokers, and other people with “influence” keep flaunting products or services bought off these sites. 

Mostly, however, they are being paid to promote, but sometimes it is even done for free because the influencers are satisfied and delighted after using their products. This also becomes a big challenge for budding eCommerce companies struggling to fight the big competitors.


These budding eCommerce companies need to find budding influencers. Simple. As there is no dearth of eCommerce organizations, there is also no shortage of influencers ready to promote your product to your audience in return for money. Find those and make the most of your campaigns.

Elevating ECommerce Session 6: Post-Purchase Strategy

Elevating ECommerce Session 6: Post-Purchase Strategy

Use A Complaining Customer To Improve Your Shopify Store

Use A Complaining Customer To Improve Your Shopify Store

You May Also Like