6 Best-in-Class Text Message Marketing Examples from Fall 2020 Mobile Messaging Masters


In our latest edition of Mobile Messaging Masters, we’re sharing six personalized text messaging campaigns that engage subscribers, build loyalty, and drive incremental revenue.

Apple picking, pumpkin spice lattes, changing leaves 🍁—the fall season is officially here, and so is Attentive’s latest edition of the Mobile Messaging Masters series! Each quarter, we look back at recent personalized text messaging campaigns powered by Attentive to recognize leading brands that are driving innovation through this channel. 

As we head into a holiday shopping season expected to be different than any other due to the effects of COVID-19, it’s vital to have a direct line of communication with your audience. Nearly 75% of US adults plan to complete their holiday shopping primarily online this year. And as smartphones drove over $50 billion in sales during last year’s holiday season, marketers need a powerful strategy to reach mobile shoppers and drive revenue.

Personalized text messaging presents marketers with the opportunity to engage their audiences with real-time, two-way conversations this holiday season and beyond. As consumers continue to rely on their mobile devices to connect with the world around them—whether communicating with friends and family or shopping online—they’re eager to engage with their favorite brands where they’re spending the majority of their time—text messaging. 

Here, in no particular order, are this season’s best-in-class text messaging examples from Attentive’s “Mobile Messaging Masters.” Explore our interactive Mobile Messaging Masters guide to see all six examples with photos, plus strategies to help spice up your mobile marketing strategy this year with SMS marketing powered by Attentive.  

  • Product Launch, by beauty brand Milani Cosmetics
  • Early Access, by women’s fitness apparel brand Bandier
  • BOGO, by lifestyle brand Erin Condren Designs 
  • Best Seller, by footwear and fashion accessories retailer Steve Madden
  • Available Dining Options, by fast casual restaurant Jason’s Deli
  • Cart Abandonment, by online perfume retailer FragranceNet

This article originally appeared by our friends at Attentive.

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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