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6 Website Changes To Boost Your Shopify Online Store Sales

A young man sitting on a bench with a laptop, working on his Shopify ecommerce website.

Due to a combination of various economic aspects and technological advancements, along with lifestyle changes brought about by the COVID pandemic, e-commerce is booming globally!

This is undoubtedly good if you have an online store or plan to open one, as the growth potential is immense.

However, it would be best if you also remembered that because of the above factors, you’ll also have a lot of competition. As such, you need to optimize your site to stand out and boost your sales.

Here are some things you can work on immediately to improve your online store’s performance:

Work on Your Site’s SEO

One of the best things you can do for your e-commerce site is to invest in SEO or search engine optimization. Keep in mind that many customers, especially those who don’t have a single preferred shopping platform, use search engines to look for the products they want or need. Moreover, these customers rarely go beyond the first few search engine results pages (SERPs). 

As such, your rankings in SERPs matter a whole LOT for your visibility, traffic, and, ultimately, sales—and the best way to increase your rankings in SERPs is with good SEO. Being higher up on SERPs also helps build customer trust, as the common perception is that websites ranking highly on searches are reliable.

To work on your site’s SEO, the best thing to do is hire an SEO agency Philippines-based companies trust. While you can do SEO yourself, hiring professionals can do a much more efficient, adequate job. Some of the things that an SEO company can help you with include but are not limited to the following:

  • on-site keyword optimization, including metatags
  • creation of high-quality content
  • link building to improve site credibility
  • improving the UX (user experience) of your website

Because SEO is a long-term strategy, you can expect results in about 5 to 6 months; it can take a little longer in a more competitive space. However, working on your online store’s SEO will immediately affect customer experience, which is always a good thing.

Optimize Your Site for Mobile

The Philippines has a high internet penetration rate, mainly because of smartphones’ increasing availability and affordability. This means two things. First, many Filipino consumers access websites—including e-commerce platforms—through their mobile devices. The second is that if you want to improve conversions and boost your sales, you must ensure that your online store is mobile-friendly.

Most SEO companies will also offer mobile optimization, as this is one of the things that search engines look at when recommending sites to mobile users. You can also update your site with a web design services company.

Some characteristics of a mobile-friendly site include speedy loading times, forms that are easy to fill out, and readable text. Because of the small screen, you must also put the most important stuff above the fold.

Make the Checkout Process as Simple as Possible

Some customers abandon their shopping carts because the checkout process is too complicated. They might be frustrated because they need to fill out too many forms, or perhaps they need to go through multiple pages before paying for their purchases. While you might think this is good for account security, this isn’t good for conversion.

Make your checkout process as quick and easy to follow as possible. It may be a good idea to enable guest checkout; it’s better to have a one-time customer who’s happy with your service than one who registers but isn’t satisfied. Anyway, if you provide a stellar shopping experience, there will be a high likelihood that customers will return. If you are on Shopify and rate using Shopify Payments, this is not an issue paired with the number one accelerated checkout option ShopPay.

Take Good Product Photos

Having good product photos is a must for any online store. This improves the user experience on the site and better showcases what customers can expect when they receive their purchases. Remember that bad photos can make even the best products look cheap. You want to make a great impression, so upload high-quality images and remember to add proper descriptions and tags.

Show Customer Reviews—Even the Negative Ones

One of the best forms of advertising is word of mouth, which for online stores comes in the form of customer reviews. In particular, positive reviews about a product play a massive role in influencing consumers’ purchase decisions. That said, don’t hide or delete negative comments; displaying them can be a sign of honesty, especially if you respectfully respond to them.

Of course, it’s important to make leaving reviews a pleasant experience. Include the option to add photos and videos; it’s also essential to have both comment reviews and star ratings.

Capitalize on Your Data

Last but certainly not least, study your e-commerce site’s data carefully. The numbers and patterns can show you a lot of valuable, actionable insights, such as what kinds of products sell the best, the types of promos that customers prefer, and what kinds of content drive the most traffic. Essentially, data analytics can help you make smarter business decisions that can give your online store a boost.

Managing an online store can be challenging but can also be made easier with the right strategies. If you need help, the above tips can help achieve business growth.

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