As the world becomes increasingly digitized, having a polished website and online store is merely the starting point for achieving success in eCommerce.
Today, it's indispensable for your Shopify store to feature prominently in Search Engine Results Pages (SERPs) for pertinent industry keywords. In the episode titled “The Compounding Effect Of Ecommerce SEO: Building Relevancy And Authority,” Joshua George, Founder of ClickSlice, shares priceless insights on optimizing your Shopify store for SEO. This blog post explores the key takeaways from this enlightening podcast episode.
Diversifying Your Traffic Sources
A popular method to drive eCommerce traffic is through paid advertising. However, the costs can pile up, and ad accounts are at risk of random bans. Relying solely on paid ads does not promise a bright future. Joshua George asserts that SEO is a crucial investment to diversify traffic sources.
Organic traffic is more appealing than paid traffic, leading to better conversions and higher user trust. An overreliance on one traffic source, especially paid ads, can prove costly. With SEO's aid, brands can diversify traffic sources for long-term growth and scalability of their eCommerce businesses.
The Power of Proper Keyword Research and Content Production
A significant aspect of SEO is keyword research. It is vital to identify relevant search terms in your industry and optimize your website for them. Tools like Ahrefs and SEMrush offer the exact data required for keyword research.
Collection pages are a website's leading traffic and revenue generators, making their optimization crucial. By adding topically relevant content (TR content) to collection pages and publishing substantial topical content on their website, brands can enhance their relevancy and authority – leading to higher search engine rankings.
However, content production can be laborious and time-consuming. Brands can use AI tools like OpenAI’s ChatGPT for quick, on-demand content production, thereby overcoming this hurdle.
Optimizing Content for SEO
Striking a balance between keyword optimization and helpful content is key for SEO. Brands can also use ChatGPT to generate blog post ideas and outlines. They should also consider investing in SEO tools like Surfer SEO that offer actionable insights for content optimization. By delegating the optimization process to these tools, brands can save time and focus on managing their eCommerce store.
Building Backlinks and Authority
Google's algorithm takes into account over 200 ranking signals. Among these, the importance of backlinks and authority cannot be understated. Backlinks are links from other websites to yours and are instrumental in improving search engine rankings. To build backlinks, brands must create content valuable enough for other websites to share.
Authority, on the other hand, signifies your website's knowledge and trustworthiness on a topic. Brands can improve their authority by publishing topically relevant content and securing high-quality, authoritative mentions.
Importance of Accountability and Transparency
When choosing an SEO agency, accountability and transparency are paramount. ClickSlice underlines a commitment to delivering results and fostering strong client relationships. The company offers complete SEO solutions and maintains transparency with monthly reports, client dashboards, and quarterly campaign review calls.
Conclusion
SEO is integral to eCommerce. To compete in a saturated market, businesses need to take SEO seriously. By identifying the right keywords, producing and optimizing content for SEO, and building backlinks and authority, brands can enhance their trust with potential customers leading to increased sales and customer loyalty. It is important to remember that solely relying on paid ads can be risky
