A Letter From Our CEO, Aaron Day: 2022 Roundup


To Our Valued Creators and Fans,

What an honor it’s been to see the hard work of our talented creators pay off. Our growing community has made 2022 Spring’s best year yet!

Take a look at our five biggest highlights.

1) A truly Amaze-ing year!

Amaze acquired Spring with plans to accelerate its growth and make it easier than ever for creators to sustainably monetize their passion.

2) We celebrated major milestones 🎉

Spring became one of the top 5 global commerce platforms focused on creator monetization with more stores now launched than Etsy!

3) We rolled out new tools, integrations, and products

Creators saw the addition of over thirty new products and benefited from powerful integrations with OnlyFans and TikTok, as well as some incredible tools like The Hat Studio, SpringBoard, and Amaze.

4) Creators experienced unprecedented success

Not only did our creators rake in over 1 billion dollars in GMV this year, but we also got to see the LOTR cast wearing creator Don Marshall’s merch!

5) Three products brought in over $24 million in GMV!

Our top 3 products in 2022 helped thousands of creators live their passion and allowed their fans to rep them in style.

As we wrap up 2022, I want to thank all our creators and fans who made these highlights possible. With new leadership in play, expect to see even bigger and better improvements next year. Let’s Spring into 2023!


Aaron Day

CEO, Amaze

This originally appeared on Famous.co and is made available here to cast a wider net of discovery.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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