A+ Content is the most underrated Amazon feature!
First, what is A+ content?
It’s a feature that enables brands to change the product descriptions of branded ASINs by utilizing enhanced images, high quality videos and rich text.
It’s a killer opportunity to stand out from competitors.
Our top tips for A+ Content:
? Utilize image keywords – alt-text (or image keywords) indexes in Amazon’s search engine. The character spaces are extremely limited, but it does help for both visual impairments and SEO!
? Use bold imagery with a focus on branding –most sellers on Amazon have very poor branding on their images. Don’t be that brand!
? Keep it seamless and unified –use the same modules and photos on all your A+ Content brand-wide, but switch it to color match the specific product.
? Challenge your creative team – look past Amazon’s limitations and blend images across modules to create a unique experience
TIP: Comparison charts are a hit! So are icons.
? Don’t be afraid to repeat your main selling points – buyers will scan and look at different parts of your listing.
Here’s a strong example from BioSteel that crushes:
✅ Good use of the large photo
✅ The colors and brand flow perfectly
✅ Uses and features are all outlined
✅ Can scroll through with ease and without too much reading
✅ Incorporates lifestyle images with a special feature from Patty Mahomes himself.
The Pilothouse Amazon team delivering ? per usual!
