In today’s digital world, saying video marketing is essential for ecommerce is an understatement.
It’s the heartbeat of any effective ecommerce marketing strategy.
According to a recent Wyzowl survey, 95% of marketers say video marketing has helped them boost brand awareness.
Additionally, 90% say it has helped them generate leads.
But let’s face it, video marketing is never an easy task.
Here is the proof.
According to the latest HubSpot study, ecommerce marketers struggle with the following video marketing challenges:
Fortunately, AI is reshaping video marketing for ecommerce businesses.
This game-changing technology isn’t only enabling ecommerce marketers to create tailored videos that attract potential buyers.
It also enables you to create videos that engage your audience on a deeply personal level- and guide them seamlessly through their buyer journeys.
Want to know how AI can supercharge your video marketing strategies and help you gain an edge in today’s digital world?
Keep reading.
1. Enhanced Personalization
These days, generic and one-size-fits-all video marketing messages can’t cut it anymore.
Today’s digital buyers expect personalized shopping experiences from ecommerce brands and will even buy more from those that personalize.
Here is the proof:
A 2021 personalization report by McKinsey & Company reveals that 76% of consumers will buy from brands that personalize.
The same report also shows that 78% will make repeat purchases if their experiences are personalized.
Using AI personalized video tools enables you to connect with your audience on a personal level, which helps you deliver marketing messages that resonate with their specific needs and interests.
What’s more?
Personalized videos can captivate your audience and boost engagement.
By delivering messages that resonate with their unique pain points, you can grab viewers’ attention and encourage them to take action.
Personalized videos offer real, measurable results for your ecommerce business including:
- Improved engagement
- Better conversion rates
- Great customer experience
- Increased click-through rates
- Increased relationships and loyalty
Furthermore, personalized videos are more likely to go viral as people will likely engage and share videos that resonate with them with their friends and colleagues.
Nevertheless, even though video personalization for ecommerce is crucial, creating videos that are personalized for every customer is never an easy task.
Because gathering accurate customer data for personalization is a challenge for 43% of marketers:
This is where artificial intelligence becomes helpful.
AI can help in many ways to enhance personalized video marketing campaigns for your ecommerce business.
AI technology can examine huge amounts of customer data including their behavior, interests, and preferences. And create personalized video content that resonates with them.
In addition, by studying vast amounts of consumer data, AI can uncover patterns and trends that can help brands show highly personalized product recommendations, which can increase sales and boost customer loyalty.
Sephora, a global ecommerce store that deals with cosmetic, skincare, fragrance, and beauty products creates personalized videos for makeup tutorials and product demonstrations based on customers’ browsing behavior, purchasing history as well and preferences.
These videos help customers find and choose makeup products tailored to their needs. Ultimately, this improves their shopping experiences hence increasing conversion rates for Sephora.
2. AI-Driven Product Recommendations
AI can use advanced algorithms to show tailored products in real-time to users based on their behavior such as browsing and viewing history.
For instance, if a viewer is watching an explainer video for a product, the algorithm can suggest other relevant videos (of a complementary or higher-value product) or show a link to purchase the product.
This can help to unlock opportunities for cross-selling and upselling and keep viewers engaged with relevant content.
This is how AI achieves this.
AI algorithms collect users’ past behaviors such as their browsing and purchasing history, video views, and clicks to understand users’ preferences and interests.
AI systems can also analyze video content including visual elements, titles, meta descriptions, tags, and transcripts to uncover keywords and topics within the videos.
The algorithms then match the information gathered with the users’ preferences and interests to make relevant video recommendations.
Tailored video content suggestions help to keep customers engaged which offers numerous benefits for ecommerce businesses including:
- Improved customer experiences
- Better customer retention
- Higher conversion rates
- Enhanced brand loyalty.
Amazon, Netflix, Hulu, YouTube, and Disney+ are some of the leading ecommerce platforms utilizing AI for video content recommendations.
3. Efficient Video Production
According to the HubSpot study mentioned above, 29% of ecommerce marketers say they struggle with the video creation process. This includes producing, filming, and editing videos.
Fortunately, AI is revolutionizing video production.
In fact, according to Market.Us, the global AI video generator market is forecast to reach USD 2,172 million by 2032.
One of the elements of video production that can be automated is scriptwriting.
AI tools like ChatGPT or Jasper can help ecommerce marketers to craft crisp and engaging video scripts that can be used to create product demo videos for ecommerce marketing.
Another area of video production where AI is revolutionizing is voice-over generation.
With the help of an AI voice-over generator tool like Synthesis or Play.ht, you can instantly get high-quality voice-over audio based on the text you provide.
This accelerates the video production time thus enabling you to take care of other tasks for your ecommerce business.
Furthermore, most AI voice-over generator tools can produce voice-overs with various accents, tones, and styles, and in different languages.
Some AI-powered voice-over tools also have free versions so you can try and see which one is best for your specific project.
Another benefit of AI for ecommerce video marketing is that it simplifies and speeds up video editing.
AI-powered video editing tools can automate time-consuming tasks like organizing footage and trimming clips to the appropriate lengths.
This helps ecommerce marketers produce high-quality videos with greater efficiency and accuracy in less time without overstretching the animated video production budget.
Other areas where AI is transforming video production include creating music videos, transcriptions, and subtitles.
4. Real-time Analytics and Insights
Creating engaging video content is the key to a successful ecommerce video marketing strategy.
With AI-powered video marketing, you can monitor the performance of your videos in real time and make data-driven decisions to create better video content.
Here is how AI leverages real-time analytics and insights to improve video content:
AI algorithms can analyze video content in real-time and track video elements like colors, scene changes, and audio signals.
This can help to identify the parts of the video that are engaging or when viewers tend to lose interest.
For instance, AI can identify the most watched parts of a product demo video or detect the parts where viewers stop watching the video.
AI can also track interactions with videos like comments, likes, clicks on embedded links, or product recommendations.
Marketers can use these real-time audience engagement metrics to evaluate the level of engagement the video content gets and whether it’s driving the desired actions.
AI can also analyze viewer behavior, for instance, the technology can track how users behave during video playback to understand how viewers watch the video.
Marketers can use this information to optimize video length and content to keep viewers interested.
By leveraging these real-time analytics and insights, marketers can understand how their videos are performing.
This information can help them optimize their marketing strategies and enhance the effectiveness of their video marketing campaigns.
5. Improved SEO and Search Visibility
You have probably heard that content is king. However, it’s now clear that video is the king of content that continues to be used by 91% of businesses as a marketing tool.
However, you cannot drive traffic and engagement by simply producing and uploading videos on the internet.
To keep you in the loop, approximately 3.7 million new videos are uploaded to YouTube daily.
How do you keep your marketing videos above the digital waters?
This is where video SEO for ecommerce becomes helpful.
Video SEO encompasses the use of keywords to optimize your video content both on your website and on platforms like YouTube to increase rankings and discoverability.
By following ecommerce video SEO practices, you can boost your organic traffic and visibility, and increase brand awareness, engagement, and conversions.
But this is also one of the complex processes to accomplish for most marketers.
Luckily, AI algorithms can streamline the process and make it highly effective.
AI can improve video SEO for ecommerce marketing by enhancing content relevance, visibility, and user engagement.
AI algorithms can analyze the video content, transcriptions, and viewers’ behavior to uncover relevant keywords. This helps marketers to optimize elements of the video including the titles, descriptions, and tags, which improves the visibility of videos in search engines.
6. Enhanced Customer Support
Great customer service boosts repeat purchases, advocacy, and even forgiveness from customers.
According to a recent Salesforce’s State of the Connected Customer report, 75% of customers recommended a company after excellent customer service.
Further, 71% made purchase decisions after great customer service.
But you know what?
Customer expectations have evolved rapidly in recent years, and many ecommerce brands are struggling to keep pace.
In fact, 54% of customers say it feels like customer service is an afterthought for most businesses they interact with.
Customers are looking for helpful and always-on support and streamlined conversational experiences, whether they are talking to a human or a bot.
Ecommerce businesses can leverage AI-powered chatbots in video marketing to provide customer support.
Video chatbots are the latest and most exciting technology in the world of customer support.
These AI-powered bots can interact with customers in a way that feels more humane and answer questions, make recommendations, and provide support.
Unlike traditional chatbots that offer text-based support, AI-powered video chatbots combine the convenience of text-based chatbots with the visual capabilities of video to offer a unique and engaging experience for customers.
Employing AI video chatbots can be beneficial in many ways including:
- Enable 24/7 customer support
- Improve customer experience
- Video chatbots are cost-effective
- Increased efficiency
Successful ecommerce brands that have integrated AI-powered video chatbots to provide personalized and visually enhanced customer service include:
- Sephora: The global cosmetic and beauty retailer uses an AI-powered video bot to offer virtual consultations with beauty advisors.
- Lululemon: The renowned athletic apparel brand uses AI-powered video chat to offer virtual shopping appointments.
- Zara. The popular international fashion seller employs AI-powered video chat to offer customer support.
7. A/B Testing and Optimization
Artificial intelligence can A/B test multiple video variations and campaign elements in real-time.
For instance, based on the analysis of the existing video, the AI system can create different variations of the video with different elements like titles, meta descriptions, video length, CTAs, and thumbnails.
The systems can then serve these different video variations to different segments of viewers and analyze which ones perform better.
This helps marketers understand the most effective video content and optimize it for different audience segments.
AI can continuously track the performance of the different variations in real-time.
The system can gather insights such as engagement metrics, conversion rates, and user interactions.
With machine learning algorithms, AI can determine which variations perform better. As a result, marketers can make informed decisions and optimize ecommerce video marketing campaigns effectively.
AI algorithms can perform iterative video content optimization during campaigns and use insights from user behavior to adapt content recommendations accordingly.
This continuous optimization and ongoing improvement during campaigns improves performance, resulting in increased ROI over time.
Final Thoughts
Leveraging AI for ecommerce video marketing can benefit your business in many ways.
It can enable personalized video marketing, improve product recommendations, and efficiency in video production.
Besides, it can provide real-time analytics and insights on video performance, which can help marketers adjust and make data-driven video marketing strategies
AI can optimize video content for search engines for improved Video SEO and search visibility and boost customer support with video chatbots.
Finally, AI can perform A/B testing and optimization on video content. This can help marketers adapt the content recommendations accordingly.
And continuously improve during campaigns, thus helping you generate better ROI for your ecommerce business.
Note that trends are evolving fast; hence it’s important to constantly stay updated with the latest AI trends in the industry.
If you’re an ecommerce marketer looking to make the most out of your video marketing strategies, consider integrating AI into your campaign efforts.
It will help you stay ahead of the competition and generate more revenue for your business.
