Benefits of Product Seeding (Influencer Gifting)


benefits of product seeding influencer gifting

Product seeding and influencer gifting is one of the most effective and cost efficient strategies you can put into place for your influencer marketing programs. Not only are you paying influencers with product instead of off your bottom line, you are ensuring that your product is getting into the hands of the people you know will love it. Though it can seem like a simple concept to offer product gifts in exchange for posts, shoutouts, content, etc, many struggle to prove the benefits of a product seeding and influencer gifting program. In our article breaking down just what product seeding is and how to use it, you will find everything you need know to get your program running. In our snapshot infographic of product seeding 101 you will gain the tools to ramp your influencer marketing product seeding program up quickly and to scale. We have even gone a step further to illustrate the benefits your influencer marketing will gain from running product seeding and influencer marketing programs. Take a look!

benefits of product seeding

This article originally appeared in the blog and has been published here with permission.

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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