• Explore. Learn. Thrive. Fastlane Media Network

  • ecommerceFastlane
  • PODFastlane
  • SEOfastlane
  • AdvisorFastlane
  • LifeFastlane

The Best Ecommerce Platform: Top 7 Solutions For Web Building In 2023

The top ecommerce solution in 2023.

Have a plan for online business and looking for the best eCommerce platform?

You’ve landed on the right site.

In this article, we’ll review seven popular eCommerce platforms. They all are high-end solutions, but at the same time, they cover different merchants’ needs and require different levels of technical readiness.

For easier comparison, we’ve highlighted the six most important aspects for each solution: ease of set up, design options, SEO and marketing implementation, pricing, and support. These elements will help you see the big picture and understand which eCommerce platform is best for your business.



Shopify is a full-stack eCommerce platform. “Now home to 1,000,000 business owners” – as it calls itself. It’s huge, powerful, and ready to host even more entrepreneurs.

If you’re going with Shopify, what should you be ready for?

Ease of set up

The Shopify eCommerce platform hosts online stores. That means this technical solution provides you with all the infrastructure needed to launch your store within minutes. In addition, Shopify liberates you from all website infrastructure like a website domain, hosting capacity, payment gateways, CMS, database configuration, SSL certificates, etc.

Sometimes, tech-savvy merchants lack the freedom to edit the source code of this ready-made e-shop solution. Also, there are limitations in accessing some raw data from the database. But if you aren’t a developer and just need to focus on selling your products over coding the online store, you can do without getting access to that kind of data.

You set up your store and proceed with the next steps toward your business success.

Website design

75% of website visitors assess your site’s credibility based on design only. And it happens in the first 90 seconds they spend on your site. As you can see, website design makes a significant impact on your overall business success.

At Shopify, professional web-designers have built a bunch of modern, mobile-friendly, eCommerce-oriented themes. So you can get top-notch website designs working out of the box.

Design themes can be adjusted to your branding. You easily can apply desired colors and styles. Advanced users may also use the “Liquid” language to make even more modifications to website themes.

Currently, the platform offers eight free of charge and 64 paid website design templates. The price range of premium ones is from $140 to $180. If you find it pricey, start from free ones. They all look great.

SEO and marketing tools

If you don’t find yourself tech-savvy, there is good news for you from Shopify. Next to other technical stuff, this platform also covers site optimization for search engines.

Shopify automatically generates a sitemap.xml, supports best SEO practices, and builds an SEO-friendly site.

In addition, hosting your site on Shopify, you will never have to worry about site speed.

Speaking about marketing tools, Shopify provides a basic toolkit for eCommerce beginners.

But it also has hundreds of high-end marketing tools available in the marketplace. They are both free and paid, but the vast majority of tools provide free trials so you could try them and decide whether they are worth paying or not.


There are three plans available: Basic Shopify ($29 per month,) Shopify ($79 per month) and Advanced Shopify ($299 per month). You decide on what features you need and choose the plan. You may also change it afterwards.

Plus, Shopify applies transaction fees – 2-3% of order value. You may also need some additional applications that are on top of the pricing above.

Shopify isn’t the cheapest option to start an online business. However, Shopify provides you with a full package – without having specific knowledge, you get your ready-to-go online store.

Help and support

Shopify customer support team is responsive, they do a great job and provide excellent service.

If you get stuck anywhere, you can call or chat with them 24/7. Also, they have forums and a long list of supportive material.

I have also found this great tutorial on Youtube:



BigCommerce is a sophisticated eCommerce platform and a perfect host for large and fast-growing businesses. So if you feel that your business has already outgrown the current solution, BigCommerce might be your best bet.

Ease of set up

This platform isn’t so intuitive and easy to use as Shopify. Also, the terminology seems to be more complicated than in other platforms from this list.

However, if you are tech-savvy, those cons shouldn’t stop you from choosing BigCommerce. The platform is robust and tailored for professionals. It has a lot of advanced features that make your life easier in the long run.

Website design

BigCommerce provides merchants with 100+ eCommerce themes. There are 12 free themes and over 100 paid ones. The price range is from $145 to $235.

After BigCommerce launched the Store Design tool, making adjustments in the website themes has become easier. This tool gives you instant control over everything from background, font colors to logo positions, number of featured products, navigation, etc.

SEO and marketing tools

BigCommerce offers a lot of high-quality built-in features that were developed for making sales. The fully customizable SEO functionality is only one out of many others.

With that said, you can save a considerable amount of money that would spend on other platforms for third-party extensions.

BigCommerce platform empowers you to sell on multiple channels easily, and manage your sales on Pinterest, Amazon, Facebook, eBay from one place.

In addition to that, there is a marketplace with 600+ applications available.


BigCommerce has three pricing plans: Standard (for $29.95/mo), Plus (for $79.95.mo/), and Pro ($249.95/mo). There is also an option for custom pricing plans for enterprises.

As on Shopify, on BigCommerce you will also have to pay a transaction fee of 2.2%–2.9% + $0.30.

Help and support

Although help channels depend on the pricing plan you have, BigCommerce assists its merchants attentively.

With the Standard plan, you can expect 24/7 phone, email, and live chat support. Help Center and video tutorials are also available.

You may also expect an onboarding call to discuss your goals and further steps moving forward with BigCommerce.


Yo!Kart is a leading self-hosted multi-vendor marketplace software designed to cater to startups, SMBs, and large enterprises. It is a quick and cost-effective solution for them to launch their own online marketplaces, comparable to industry giants like Amazon, Alibaba, etc. 

As a turnkey marketplace software, Yo!Kart serves various business models including B2B, B2C, C2C, and more. With Yo!Kart V10 release, the platform has further enhanced workflows for marketplace admins and sellers, streamlining eCommerce operations. Trusted by over 2000+ clients globally, Yo!Kart is a comprehensive solution that empowers entrepreneurs to create and manage successful online marketplaces.    

Ease of Setup

Yo!Kart takes the complexity out of launching your marketplace. It offers complete control over source code. Technical documentation is provided to eliminate the intricate coding process or technical expertise and simplify the marketplace configuring process. 

The software is fully customizable and scalable backed by an agile team. Moreover, Yo!Kart comes with pre-integrated APIs and reliable payment gateways, facilitating smooth transactions and secure payments. 

Website Design

First impressions matter and Yo!Kart understands that. It boasts a fully-responsive design layout, delivering a consistent and optimized user experience across different devices. It provides dedicated user panels for admin(s), sellers, and buyers, tailored to meet their specific needs. Yo!Kart is PWA-compliant, harnessing modern capabilities to deliver seamless browsing experiences. 

Additionally, Yo!Kart has its own feature-rich and intuitive mobile apps. While the software has pre-built themes and templates, it’s important to note that not all of them are available for free. These templates and themes are designed to be visually appealing and attractive, reducing the time and effort required for custom design work.

SEO and Marketing Tools

In today’s competitive landscape, visibility is the key. Yo!Kart comes equipped with robust search engine optimization features that empower your eCommerce marketplace to rank higher in search results, driving organic traffic to the platform. You can optimize the pages by adding titles, product descriptions, keywords, and URLs relevant to the business. 

Moreover, Yo!Kart offers integrating marketing tools to help you implement promotional campaigns, loyalty programs, rewards, and targeted advertising, enabling you to attract and retain the customer base.  


Yo!Kart pricing package starts at $999 and with each tier, additional functionalities and pricing is added. The best thing is a one-time payment and lifetime ownership is included in all, regardless of the package bought. No recurring costs are associated along with zero transactional charges. Besides, it offers payment flexibility to cater to businesses with limited budgets.   

Help and Support

Yo!Kart prides itself on providing reliable and prompt support to its users. The software offers multiple channels for assistance including live chat, email, video conferencing, F2F meetings, and phone support. 

There is a dedicated knowledge base with comprehensive documentation and tutorials to help entrepreneurs navigate the marketplace software effectively. Additionally, free installation and 1-year technical support is offered.  To know more about Yo!Kart you can read this detailed review.



The Magento eCommerce platform is one of the most popular platforms in the world. According to the same BuiltWith report, it’s third globally.

A huge merchant community and old traditions make this platform solid and trustworthy. Let’s see what you can expect from this platform before you actually go for it.

Ease of set up

Magento isn’t the easiest solution for merchants. This platform reveals its potential best with medium and fast-growing eCommerce sites.

Magento provides two types of service packages: Magento Open Source and Magento Commerce (this is a cloud solution).

Magento Open Source platform is somewhat similar to WooCommerce (together with WP). So that means this solution will require your technical knowledge. You will have to take care of website hosting, domain, security certificates, etc. You will need to install and configure a lot of things – all on your own (or with your team).

Meanwhile, Magento Commerce solution provides you with powerful ready-made features, like business intelligence dashboards, Page Builder, advanced marketing, customer loyalty tools, etc. You will even get an account manager, which is impossible for the open-source platforms.

Magento gives you the power of full customization and authenticity. It also has a marketplace where you can find extensions necessary to expand your eCommerce store’s functionality. The sky’s the limit with Magento.

If you have a stable-growing business, technical skills or a budget to hire someone who has them, Magento can be your best bet.

Website design

You can find some pre-built themes in Magento’s marketplace that can be customized afterwards.

Also, hundreds of themes are available in the stand-alone marketplaces like ThemeForest, TemplateMonster, etc. Some of them are free, while others range up to $99.

SEO and marketing tools

There are plenty of in-house site optimization and marketing tools on the Magento platform. If you lack something, you can find it on Magento’s marketplace. Also, you can find some solutions on the Magento forums.


It’s getting complex when it comes to Magento service pricing.

For the Open Source version, it’s free. To build your website, you will have to pay for web hosting, domain, some additional extensions.

Meanwhile, the Magento Commerce solution is more expensive. They don’t share their pricing tiers publicly, but it might be something about $18.000 per year.

If you want to get a price for your business, you have to reach out to the Magento team.

Help and support

Magento provides a knowledge base, Magento community forums, and all the resources you need to complete your research and solve the issue.

A dedicated account manager and personal consultations are a privilege only to enterprise-level customers on Magento Commerce.



According to BuiltWith reports, WooCommerce is the most popular eCommerce solution on Earth. With that in mind, let’s see what it has to offer.

Ease of set up

Two major questions for you: how fast do you want to launch your store and how fluent are you with technical stuff?

If looking for the best web hosting servers, configuring databases, and uploading SSL certificates doesn’t scare you and you already have experience in building websites, you should go for WooCommerce.

This ecommerce platform is different from Shopify. It’s an open-source solution, where you have to set up your store on your own.

WooCommerce is a WordPress extension. So to use it, you have to have a WordPress website installed on your server and then download the WooCommerce plugin.

WooCommerce gives you more flexibility if you know how to exploit it. Here, you will be fully responsible for the setup and maintenance of your store.

Finding the best website hosting, configuring the database, getting the domain and SSL certificate, and building your WooCommerce site will take you from a few hours up to a few days, depending on your knowledge and service providers. When it comes to web development, finding the right web hosting services is crucial. A reliable web hosting provider ensures that your website remains accessible, secure, and performs optimally. Consider factors like server uptime, customer support, scalability, and pricing plans when selecting a web hosting service that suits your needs.

Website design

In WooCommerce, you won’t find a list of beautiful, default design themes for your store. The newly built eCommerce store gets the theme used on your WordPress website. You can also use the only available default theme tailored for eCommerce – Storefront. It’s free of charge.

However, WooCommerce is well known for its huge amount of resources from outside the platform. Numerous design themes, templates, and extensions might be found in the community forums and marketplaces like ThemeForest. A lot of them are free. Others can cost you $10-$80.

Note: Before paying for the website theme, make sure that its developer is active and will help you if something goes wrong with applying it to your eCommerce store.

SEO and marketing tools

If you build your site on WooCommerce, you have to take care of the store’s SEO by yourself. Be ready to edit URLs, meta descriptions, build sitemaps, etc. It’s not too complicated if you have basic coding skills.

The good thing is that on the WooCommerce site you can add more SEO-specific information.

Also, this platform should be chosen if you’re considering focusing on content marketing/blogging. WooCommerce provides a wide range of blogging capabilities (all of them come from the WordPress core).


Although WooCommerce might target receiving the name of the best free eCommerce website builder, additional and even unpredictable costs come up.

You will have to pay for the website hosting, the domain name, an SSL certificate, website design theme, maybe even for the developer’s help, etc.

It might be $150 per year but it also might run into hundreds of dollars.

Help and support

The way of how you can get help for the WooCommerce site is different from Shopify’s.

Firstly, there is no real-time help.

Secondly, the WooCommerce support team will only advise you on the platform installation, configuration, and use.

The rest of the issues you will have to solve on your own. But there are numerous WooCommerce forums, where developers and merchants discuss how to do things on WooCommerce. You may also find videos on Youtube, Stack Overflow, or you can hire an experienced developer to make things work.

6. WIX


Wix is a website builder with eCommerce functionality and is known for its intuitive drag-and-drop site editor. It provides hosting, infrastructure, SSL certificate, helps to pick a domain.

Ease of set up

With Wix, building your website is really easy. The WYSIWYG (a.k.a. what you see is what you get) editor makes it doable even for beginners with no coding skills.

You drag and drop necessary elements – menu, text box, images, videos – to the preferred place on your website without even looking at CSS or HTML.

But, once again, Wix is a website builder with eCommerce features. That means you may miss some more sophisticated built-in features.

Website design

Gorgeous website designs are Wix’s trump card. There are 85 website templates available for eCommerce stores and they all are free of charge.

You also may start building your website from scratch. But who would do that when there are so many beautiful templates waiting for you?

However, to be able to employ them thoroughly, you will have to be on eCommerce pricing plans.

SEO and marketing tools

Wix provides necessary built-in SEO tools.

For marketing and overall business organization, Wix has a great set of features. Order tracking, shipping, payment gateways, etc.

What Wix lacks is an automated inventory management solution. So you might need some spreadsheets for this.

For website marketing needs, Wix offers a stand-alone all-in-one marketing solution – Wix Ascend. It helps you to organize your brand communication and promote the brand itself.

For this tool, you will have to pay extra. Plans range from $9 to $45 /mo.

Wix also provides a logo making studio, blog building tool, some email marketing, and marketing automation features. So you will definitely find ways to market your products.


Wix offers three plans for ecommerce sites: Business Basic for $17/mo, Business Unlimited for $25/mo and Business VIP for $35/mo

Help and support

Wix has a Help Center, and you can reach out to them via social media channels, email, or phone.

7. WebSelf


WebSelf is a website builder that offers an online store functionality. No technical knowledge is required to create eCommerce websites since it is made for first-time website owners. It is a simplified platform that provides a complete package, including the hosting, the domain name, as well as many interesting templates.

Ease of set up

It is quite easy to create an online shop with WebSelf. In fact, it takes only three steps to create a website with this editor. First, you need to select a template (they have more than 200, including dozens made especially for eCommerce). Then, you customize your website pages with your texts, titles, and pictures. Finally, you check up everything and click on the publish button. No coding skills are required since it works with ‘drag and drop’.

WebSelf could be an interesting option if you want a showcase website with a small boutique on it.

Website design

As mentioned above, one of WebSelf’s strengths is the number of different templates they have. Even if there are some made especially made for, all models can be modified to include an online shop. Different styles and categories are available to all.

SEO and marketing tools

WebSelf offers a few SEO tools to help you with the indexing of your online shop, as well as statistics reports to follow your sales.

It is also possible to group your products into categories to ease the management of your inventory. You can manage your inventory in a basic but autonomous way too. Their system is flexible if you have to add fees or taxes to some of your products. Webself allows you to sell digital products too.


WebSelf offers two different plans for e-commerce: the Pro and the Business package.  The Pro package gives you access to the e-shop module, as well as the multilingual module, 100 pages, and a free domain; however, the boutique can only have 15 items or less and the payment method is only Paypal. The price is $14.45/mo when taken annually. The Business package allows you to have as many items as you want, as well as Stripe, Paymill, bank transfer and checks too as payment method. This package is $20.45/mo.

We also want to mention that there are no transaction fees.

Help and support

WebSelf has a help center where it is possible to look for help. It is also possible to contact them by email or by phone during business hours.

Wrap Up

In this list, you’ve found the top seven eCommerce platforms with high-end features and marketing capabilities. The one that’s the best eCommerce builder FOR YOU depends on your level of expertise, coding skills, and business goals.

It seems that anyone can build an online store on Wix and Shopify. Going with these platforms, you don’t need to waste time solving technical issues. You can focus on marketing and sales. Beautiful website designs and a long list of features will help you get the most out of your eCommerce business.

Meanwhile, BigCommerce, WooCommerce, Magento are eCommerce platforms tailored for large companies, for old eCommerce dogs, or at least more experienced guys with a technical background. These platforms can provide you with more advanced and customizable business solutions. They are more complex and at the same time more flexible. However, if you have neither technical skills nor strong in-house technical support, consider choosing Wix or Shopify.

Don’t forget Omnisend can integration with a lot of these eCommerce Platforms.

This article was originally published by our friends at Omnisend.

Subscription Box Fulfillment: 5 Ways To Ace Your Subscription

Subscription Box Fulfillment: 5 Ways To Ace Your Subscription

The Importance Of Measuring Your Shopify Store’s Retention Rate

The Importance Of Measuring Your Shopify Store’s Retention Rate

You May Also Like
Share to...