Boost Customer Loyalty Through Community Building


Growing up in California, Cinco de Mayo was always a fun day.

The weather usually was starting to turn warm and everyone would spend more time outside. I remember close-knit parades, lots of good food, and good times hanging out with friend and family.

The holiday always had a great community feel.

Building up a community around your Shopify store can be a very powerful way to build customer loyalty and retention. It’s never an easy strategy but the benefits can pay off, especially as customer acquisition costs rise. It’s also extremely defensible against competitors.

If you decide to go the community-building route, here’s a few tips:

  • start small
  • build an email list and a brand voice
  • try to build things that customers can easily share
  • create genuinely good products that help customers
  • host a few events, can be simple online social media events or in-person meetups
  • and most importantly, keep the level of self-promotions low

Done right and done consistently, you can grow a community.

If you want a more metrics-based approach, start using Repeat Customer Insights right now and keep track of the various loyalty metrics (Repeat Purchase Rate, Returning Rate, Average Orders per Customer). As your community grows you should see those metrics tick up little-by-little.

Eric Davis

Refine your automated marketing campaigns with better timing

When building any automated marketing campaign that sends messages over time, you need to know how long the campaign should be and how long to delay the messages. The Customer Purchase Latency metrics calculated by Repeat Customer Insights can help you figure out that timing.

Install Repeat Customer Insights for Shopify

This originally appeared on the LittleStream Software Blog and is made available here to cast a wider net of discovery.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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