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After collecting her degree in fashion design, Sarah Donofrio stepped into the real world with the same question that has long troubled creatives of...

The fashion industry has more than a few dirty secrets.  In 2019, the UN reported that producing a single pair of jeans required 2,000 gallons of...

Clothing brand Tradlands was founded to be the opposite of fast fashion, with durable fabrics, classic silhouettes, and expert details designed to...

Setting the right prices for your products is a balancing act. A low price isn’t always ideal, as the product might see a healthy stream of sales...

Processes are everything in running a retail store. When team members know what they’re responsible for and the area of the store they operate...

Names: Bryan Reisberg (pictured, above) and Scott Dunn, co-foundersOur business: Little ChonkProduct: “The Maxine,” a backpack for carrying dogsYear...

According to Accenture, social commerce sales reached $492 billion worldwide in 2021 and are forecasted to triple to $1.2 trillion by 2025. The...

A retail sales floor can drive sales if it’s managed with the customer in mind. Though at first glance it may not seem like there’s a lot to figure...

As far as social media marketing channels go, Instagram has been a major power player for a while. And that’s particularly true for ecommerce...

Design is so important to Virtuvi that the company is literally named after a set of design principles. It’s fitting for a company selling air...

You’re working hard to market your company. You’re writing your product descriptions, optimizing your images, and mastering most of the other...

Amy Divaraniya had enjoyed a comfortable career in data science when she realized she had another calling. After she faced struggles conceiving her...

Cash still plays a big role in society.   The COVID-19 pandemic changed how people use and hold cash, causing a dip in cash use. Some people swear...

Many business owners struggle to secure the initial funding needed to start or expand their companies. And for most small companies, securing timely...

This is a special contribution from David Moellenkamp, Director of Product at Shopify PlusThere are three keys to growth. Save time, save money, and...

Ecommerce automation can be a game-changer for successful yet time-starved business owners — helping you streamline your work and reallocate...

Finding the correct ecommerce reports and uncovering customer insights could mean the difference between slow and steady growth or skyrocketing sales...

As a small business owner, you know that every penny counts. You also know that in order to grow your business, you need to spend money in the right...

The global health and wellness market continues to climb. Both DTC and service-based businesses have experienced supercharged growth in recent years...

Once exclusively reserved to physical in-store shopping, the beauty industry is increasingly online. Currently, the beauty industry generates $100...

Lead the Pack is the premier online conference for Shopify entrepreneurs. Learn the latest techniques, apps, and marketing tips drive your business...