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Dotdigital And Shopware Team Up To Strengthen Omnichannel Capabilities For Shopware 6 Merchants


Leading ecommerce platform Shopware and customer engagement software specialist dotdigital have strengthened their partnership with the launch of the dotdigital integration for Shopware 6 on-premise.

The integration allows Shopware 6 merchants to fully unlock the potential of their store’s data and guide their customers through personalized and automated customer journeys.

Since 2017, dotdigital has been a great part of our partner network. Their plugin for Shopware 5 is a strong option for merchants of different sizes and we are very excited about the release of these features for the Shopware 6 integration. It shows that our partners follow the recent development and that the ecosystem for Shopware 6 holds a lot of potential.

Kristina Fuhrmann, Shopware

While the partnership itself dates back to 2017, both companies have been expanding into similar regions. In recent years dotdigital has seen consistent growth within Europe which led to the opening of dotdigital’s Amsterdam office back in 2020. And the team at Shopware hasn’t exactly been staying put either. While Germany has been the breeding ground for Shopware’s client- and fanbase, the open-source ecommerce platform has increasingly become the platform of choice for agencies and merchants within other key European markets too. And so, we’re pleased to collaborate and grow together.

Being open-source, flexible, and easy to use, Shopware can count on the support of a growing community surrounded by a diverse ecosystem. The introduction of Shopware 6 in particular, convinced experts within the space to ‘convert’ to the leading ecommerce system from Schöppingen. The most recent example being Ben Marks, former Magento.

Within that same eco-system we also find Belgian agency and Shopware frontrunner Meteor, who were quick to join the Shopware movement and within that space choose to work with dotdigital for all things customer engagement:

Shopware is one of the fastest-growing ecommerce solutions in Europe, it combines content and commerce in one state-of-the-art platform. In our search for a suitable marketing automation tool to supplement Shopware, dotdigital came out as the most user-friendly and complete tool. Because of this new integration between Shopware & dotdigital our clients can get the most out of both platforms.

Jens van Dorpe, managing partner Meteor.

The integration between dotdigital and Shopware 6 has been developed for the on-premise version and includes all of the key features e-commerce teams need to be more successful online. From synchronizing customer data and automating critical messages, all the way down to AI-driven product recommendations – the integration will allow Shopware 6 merchants to scale quickly, create lasting personalized customer experiences to ultimately drive more sales, and grow their stores through the use of multiple channels.

Already a dotdigital customer and want to install your integration right away? Discover how.

New to dotdigital? Find out more here, or request more information here.

Special thanks to our friends at dotdigital for their insights on this topic.
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