Double Down On Growing Your Email List Ahead Of Black Friday/Cyber Monday


We’re heading into what’s supposed to be the busiest (and craziest) Black Friday/Cyber Monday ever.

Which means there’s a ton of opportunity.

But also more competition than ever before.

So what should you be focusing on in the weeks leading up to the holiday?

Common Thread Collective’s VP of Marketing, Aaron Orendorff, works with DTC brands every single day.

And pulled together this ridiculous swipe file of 400+ ecommerce holiday campaigns.

So we asked for his BFCM tips and lessons. Here’s what we learned.

You can tune in above👆 on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.

Get our best content on ecommerce marketing in your inbox 2 times a week

In this episode, you’ll learn:

  • The importance of having a black Black Friday (no, that’s not a typo)
  • Why you need to be able to share your offer in 1 line
  • 3 different segments you need to focus on
  • Why it’s worth it to spend $ to grow your email list

What to listen for:

  • [2:58] BFCM best practices.
  • [4:58] The most common offers they saw.
  • [6:44] The best way to package up your offers.
  • [10:00] Where you should focus in the weeks leading up to BFCM.
  • [14:21] A hack to help you figure out which products your customers want discounts on.
  • [15:39] Why you should be aiming to get responses with some of your emails.

This article originally appeared by our friends at Privy.

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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