No single digital signage platform is easiest for every retailer. Yodeck, Play and OptiSigns win on free entry, Juuno on price, ScreenCloud on dashboards, and Decker on playback verification. Your screen count decides which of those actually matters.
A green publish status means the server did its job. It tells you nothing about whether the screen in store 31 is powered on.
A regional chain pushes a promotion to 40 stores on a Friday afternoon. The dashboard goes green. Nine days later a district manager walks into store 31 and finds the screen sitting on the wrong HDMI input, showing a cable news channel, with the old price still taped to the counter below it. The campaign ran in 39 stores. Nobody knew, because nothing in the software was designed to tell them.
That gap is the reason this comparison exists. Every platform below will let a non designer put content on a screen the same afternoon. The drag and drop editor, the template library, the playlist scheduler: that fight ended years ago, and comparing on it returns a tie. What separates these products in month two is narrower and less glamorous. How many steps stand between an account and a live screen. Whether you own the hardware or rent it. And whether the dashboard is describing the server or the glass.
Ten platforms are covered here, and one of them, deckerapp.com, is built around that last question specifically. They are not ranked and they are not numbered. A platform appearing earlier in this article is not a recommendation, and no item on this list is labelled a winner, because the right answer changes completely between one screen and thirty. The comparison grid and the stage specific guidance further down are where you find yours.
Every platform on this list is a cloud managed digital signage CMS that a retail or hospitality operator can buy without a reseller, sign up for online, and run on screens they already own. That is the category definition, and it is why a few well known names are missing.
Five criteria were applied to every entry, and the same five run through every write up below: published per screen pricing with a real entry tier, hardware freedom (devices you can buy anywhere versus a locked player), steps from account to a live screen, honest limitations that affect a buying decision, and what the platform reports about a screen after publishing. Pricing came from each vendor’s own published rates in September 2026, cross checked against Capterra and G2 where a vendor quotes only in a sales conversation.
Xibo and PiSignage were considered and excluded: both are capable open source options, but self hosting moves the maintenance work rather than removing it, which fails the ease criterion this piece is about. Rise Vision was excluded as education first. Pickcel, Kitcast, Screenly, Fugo and CastHub are legitimate alternatives that did not make the cut of ten.
Entry pricing across these ten platforms runs from $5 to $20 per screen per month as of September 2026, and five of the ten offer a free tier. Every row below stands on its own. Entry price is the cheapest paid tier a business can actually run on, not a promotional rate.
None of the ten platforms below lists Shopify among its named integrations as of September 2026, which means a Shopify merchant connects screens to live product data one of three ways. The first is a Shopify App Store signage app: Keryka Digital Signage and Broadcast both build campaigns from your products and keep prices in sync with the catalog, and both are new enough that neither had a single public review when this was written. The second is a general platform pointed at a hosted web page, a Google Sheet or an API feed that your developer maintains. The third, and the one most stores under $2M in revenue quietly end up with, is a person retyping prices into a template after the POS changes.
That third option is where the screens go stale. A price changes in Shopify admin on a Tuesday, the screen keeps the old number until somebody remembers, and the customer standing in front of it sees a figure that will not match the one at checkout. If your screen shows prices, ask every vendor on your shortlist exactly how the number gets from your Shopify catalog onto the glass, and who owns that job on a Tuesday afternoon.
If screens are part of a wider connection between your online store and your counter, the plumbing question matters more than the editor. Shopify’s own guide to digital signage in retail works through the hardware, software and content layers of a first deployment, and the operational side of running screens and tills off one system is covered in this Shopify POS review, including the split between POS Lite and POS Pro at $89 per location per month. Screens are usually the last thing a retail operator connects and the first thing that drifts out of sync.
Decker is a US built digital signage platform that pairs a preconfigured player with a separate verification device, aimed at multi site operators who need to prove what a screen is actually showing.
Decker is the only platform in this comparison that answers the publishing question with hardware instead of a dashboard column. The Decker Player receives published content and drives the screen. The Decker Verifier is a second device installed alongside it that checks screen status, player status and playback after publishing, captures photo evidence of what is on the glass, and supports remote restart, power control and HDMI source recovery where the deployment allows it. The platform side is conventional cloud signage: content, schedules, permissions, and a POS, ERP or API connection that regenerates menu and price templates when the source data changes. The practical difference is that screen uptime becomes a number per location rather than an assumption, which is the difference between finding a dark screen on Monday and finding it in nine days.
As of September 2026, Decker pricing runs one screen free forever, then $8 per screen per month at the entry paid tier, $12 with POS price synchronisation and proof of play reporting, and $16 with SSO, audit logs and multi location administration. Enterprise is quoted. The verification hardware is an add on at $7 per screen per month, and annual billing saves 15%. The trial runs 30 days across five screens with no card.
Two strengths stand out. Pairing a screen means plugging in a device that arrives configured, so there is no app to install and no PIN typed on a TV remote, which matters when the person doing the install is a store manager rather than an IT technician. And the verification layer turns a class of problem that currently gets discovered by customers into something that shows up in a report.
The limitations are real and worth weighing. Decker entered the US market recently and has no G2 or Capterra review history to check against, where Yodeck carries more than 4,700 Capterra reviews and OptiSigns more than 3,400 on G2, so there is no independent body of operator experience to test the claims against yet. The template library is thinner than NoviSign’s or Play’s decade of accumulation. And verification is not free: at $8 plus $7 per screen per month, a verified screen costs $15, which is ScreenCloud territory and roughly triple Juuno’s rate for a screen that just plays content.
Best fit for multi location operators running 10 or more unattended screens where a dark screen costs real money, particularly menu boards and price displays in food service and franchise retail. Skip it if you run one or two screens you walk past every day, because you are already the verification layer and you will not get $7 a month of value from automating yourself.
Play Digital Signage is a browser based platform built around a slideshow style editor, aimed at small teams who want to build content without learning a design tool.
Play is the platform people describe as feeling familiar, because the editor behaves like presentation software rather than like signage software. Content is built on slides, arranged in playlists, and pushed to screens grouped by tags, which is also how dayparting works: a cafe switches from a breakfast board to a lunch board at a set hour by tagging the content rather than building two schedules. Zones split a screen into independent regions. A built in AI image generator and a royalty free media library remove the stock photo hunt for teams without a designer. It runs on Amazon Fire TV Stick, Raspberry Pi, Android, ChromeOS and Windows, so almost any device in a back room can become a player.
As of September 2026, Play pricing is Essential at $8 per screen per month, Pro at $12 and Ultimate at $16, with volume pricing past 10 screens. The first screen is free forever, with one condition covered below.
The strengths are the editor and the support model. Play Digital Signage publishes 24/7 human support from US and EU teams as a standard inclusion rather than a higher tier upgrade, which is unusual at an $8 entry price, and it holds a 4.7 rating across more than 180 G2 reviews.
Two limitations matter. The free screen is conditional: Play requires a public review at Capterra, G2, Software Advice or GetApp within 30 days of signup, and removes the free screen if you do not post one. That is a fair trade if you were going to review it anyway and an uncomfortable one if you were not, and it is the kind of term that belongs in front of a buyer rather than in a footnote. The second limitation is structural to Play Digital Signage pricing: at 20 screens on Pro you are paying $240 a month, where a flat rate or volume banded competitor lands lower.
Best fit for single location and small multi site operators under 10 screens who want good looking content fast and have nobody on staff who thinks of themselves as a designer. Skip it if posting a public review as a condition of the free tier is something your company policy or your personal preference rules out.
XOGO is a signage platform built around four digit PIN pairing and Microsoft ecosystem integration, aimed at teams who want a screen live before the meeting ends.
XOGO takes pairing further than most platforms in this comparison. A player displays a four digit code, you type it into the portal, and the screen is assigned to a playlist. Content supports images and video in standard formats, playlists cache on the player so playback survives a dropped connection, and a real time mode lets you interrupt a playlist to push something immediately, which is how an operator handles a same day price change or a closure notice. XOGO runs on Windows devices, its own XOGO Mini Max player and other common hardware, and it is available inside Microsoft Teams Rooms, which is a genuinely distinctive position: an office that already standardised on Teams devices can put signage on idle room displays without adding another hardware class.
As of September 2026, XOGO Pro is $20 per player per month with 25% off annual billing, and a free tier runs one player permanently with a 15 asset limit.
The standout strength is time to first screen. Buyers repeatedly describe going from signup to a live playlist without reading documentation, and the free tier is generous enough to be a real pilot rather than a demo. The Teams Rooms integration has no equivalent elsewhere on this list.
The limitations are price and depth. At $20 per player, XOGO is priced with ScreenCloud while carrying a thinner feature set, and it holds 4.4 on Capterra across 163 reviews where Yodeck and OptiSigns sit at 4.8 and above across thousands. The 15 asset cap on the free tier also gets hit fast by anyone building seasonal content.
Best fit for offices and single site operators already inside the Microsoft stack, or anyone who needs one screen live today and will decide about scale later. Skip it if you are planning a rollout past five screens on a budget, because the per player rate makes that math worse than almost every alternative here.
ScreenCloud is an enterprise leaning signage platform built around integrations with the tools your content already lives in, aimed at teams displaying dashboards and slide decks rather than designed creative.
ScreenCloud’s position is that most of the content you want on a screen already exists somewhere else. It pulls from Google Slides, PowerPoint, Tableau, Salesforce, Datadog and websites behind a login, and it runs entirely in the browser with a six digit pairing code. That makes it a strong fit for a back of house screen showing live sales numbers or a warehouse board showing fulfilment status, and a weaker fit for a customer facing menu board where the content is designed rather than pulled. It works with smart TVs, Amazon Fire TV Sticks and its own ScreenCloud OS device, and the trial runs 14 days with no card. There is no free tier.
As of September 2026, ScreenCloud Core is $20 per screen per month on annual billing or $24 monthly, Pro is $30 annual or $36 monthly with a five screen minimum, and Enterprise is quoted with a 25 screen minimum. The ScreenCloud OS device is listed at $199.
The strengths are integration breadth and operational maturity. Dashboard support is first class rather than bolted on, and the platform carries a 4.7 rating across more than 450 G2 reviews with a mid market skew, which is the segment it is built for.
Two limitations decide most shortlists. ScreenCloud is the most expensive entry rate in this comparison at $20 per screen, four times Juuno and two and a half times Yodeck for a screen that shows the same content. And the tier minimums compound: Pro requires five screens and Enterprise requires 25, so a seven screen operator who needs one Pro feature pays for it across the whole fleet.
Best fit for operators above 10 screens whose content lives in dashboards, Slides or an internal tool, and whose budget treats $20 per screen as noise. Skip it if you are a single location retailer building designed content, because you are paying an integration premium for integrations you will not use.
OptiSigns is a high volume signage platform built around app breadth, aimed at operators who want one system to run screens across mixed hardware and mixed content sources.
OptiSigns competes on surface area. It publishes support for more than 140 apps and integrations, including Google Slides, Instagram, Power BI, Google Drive, Canva and Dropbox, and it runs on Amazon Fire Stick, Android, Windows, Linux, Raspberry Pi, Roku and iPad. The Designer tool handles content creation in the browser, roles and permissions let a head office approve what a store manager publishes, and the mobile admin app means a manager can change a screen from the floor. That combination of device coverage and app count is why OptiSigns shows up on more shortlists than almost any other platform here, with more than 3,400 G2 reviews at 4.7.
As of September 2026, OptiSigns Standard is $10 per screen per month or $9 annually, Pro Plus is $15 or $13.50, Engage is $30 or $27, and Enterprise is $45 or $40.50 with a 25 screen minimum. A free plan covers up to three screens with 1GB of storage, 25 apps and OptiSigns branding on the display. A video wall add on is $25 per video wall per month and an audience intelligence add on is $5 per screen per month.
The strengths are the free tier and the device list. Three free screens with branding is enough to run a real pilot across a whole small store, and the hardware support is the broadest in this comparison.
The limitations are the add on model and the support ladder. Features that other platforms include, such as video walls, sit outside every base plan, so a $10 plan becomes a $35 plan quietly. Phone support requires Pro Plus, and several capabilities buyers expect at entry, including approval workflows and proof of play reporting, sit a tier above Standard.
Best fit for multi location operators running mixed hardware who want one platform across every screen type and will read the tier chart before signing. Skip it if you want one predictable line item, because OptiSigns rewards buyers who price the add ons and punishes the ones who assume the entry rate is the number.
Juuno is a browser based signage platform priced at $5 per screen per month, aimed at teams who already design in Canva and do not want to buy or manage a player.
Juuno’s argument is that the player is the expensive part of signage and most operators do not need one. Content runs in any modern smart TV browser, on an Amazon Signage Stick, a Chromecast or an Android tablet, so a screen is paired by opening a page and entering a six digit code. The Canva integration is the reason most of its customers arrive: designs sync from a Canva account directly, so updating the source file updates the screen without a re upload, which removes the export and upload step that kills content freshness at small operators. Playlists, scheduling, zones, portrait and landscape, social walls and Google Slides are all on the entry plan rather than gated upward.
As of September 2026, Juuno Business is $5 per screen per month, Growth is $9 with API access and proof of play reporting, and a White Label tier is $100 per month including 20 screens with additional screens at $5. The free trial runs seven days with no card.
The strengths are price and the Canva workflow. At $5, Juuno is the cheapest published rate in this comparison, and proof of play at $9 undercuts TelemetryTV’s Elite tier at $16 for the same capability.
Two limitations are worth naming. There is no free tier, and seven days is the shortest trial here, which is thin if your evaluation has to survive a weekend and a manager’s day off. And Juuno’s own template library is limited by design, because the strategy assumes Canva is doing that job, so a team that does not already use Canva loses the main reason to choose it.
Best fit for Shopify merchants and small chains under 20 screens whose marketing already runs through Canva and who want no hardware in the decision. Skip it if you need a free tier to justify a pilot internally, or if your content comes from a dashboard rather than a design tool.
TelemetryTV is a cloud signage platform built for mixed device fleets, aimed at operators running screens across several operating systems who need one management layer.
TelemetryTV runs on Windows, macOS, ChromeOS, Android and Linux, which makes it the natural pick when your screens accumulated rather than got specified: a Windows box in one store, an Android stick in another, a Chromebase at reception. Adding a screen takes a few clicks in the browser with nothing to install. The app library covers 70 plus turnkey apps with Canva, Google Slides and Tableau among the named integrations, and the platform supports video walls, screen zones, playlist approvals, an alerting and override system for emergency messaging, and device status notifications. Groups and permissions are handled properly, which is what separates it from the cheaper end when more than two people touch the screens.
As of September 2026, TelemetryTV pricing listed on Capterra is Entry at $9 per device per month, Core at $15, Elite at $16 and Enterprise at $35, with a 14 day trial and no free version.
The strengths are device flexibility and the override system. Being able to interrupt every screen in a location with a single message is a capability most operators never think about until the day they need it, and it sits in the product rather than in an add on.
The limitations are the tier steps and the missing free tier. Proof of play and device logs sit at Elite, which is $16 per device, nearly double the Entry rate and $7 more than Juuno’s equivalent. Playlist and device tag filters, group permissions and the user activity log all sit at Core or above, so the $9 rate is genuinely entry level rather than a complete product.
Best fit for operators with 10 to 100 screens across inherited hardware who need permissions, approvals and emergency messaging in one system. Skip it if you want proof of play cheaply, because two platforms on this list deliver it for less.
NoviSign is a template driven signage platform with a drag and drop canvas, aimed at operators who build their own creative and want data feeds without a developer.
NoviSign’s centre of gravity is the editor. It ships roughly 500 customisable templates and more than 50 widgets dropped onto a blank slide, which is the deepest content starting point in this comparison, and it is why NoviSign tends to win against cheaper platforms with teams who build weekly creative rather than reusing one board. The integration list is unusually practical for retail and hospitality: Zapier, Toast POS, Power BI, Tableau, Outlook, Google Calendar, SharePoint, Google Drive and Dropbox, plus Vistar and Adomni for operators who want to sell advertising on their own screens. NoviSign also carries SOC 2 Type II certification, which matters when a screen network has to pass a security review.
As of September 2026, NoviSign pricing is Business at $20 per screen per month or $18 annually with a single user, Business Plus at $29 or $26 with five users, Premium at $49 or $44 with unlimited users, SSO and API access, and a white label Partners tier quoted with a 20 screen minimum. Published rates cover deployments up to 50 players.
The strengths are template depth and the ad serving path. If your screens are a revenue channel rather than a cost, NoviSign is one of the few platforms here that treats that as a first class use case.
The limitations are the entry price and the seat model. At $18 annually, NoviSign is more than double Yodeck or Play for a comparable single screen, and the Business tier includes one user, so the second person who needs access triggers a jump to $26. Published pricing also stops at 50 players, which means a growing network ends up in a sales conversation.
Best fit for operators between 5 and 50 screens who produce their own creative weekly, need POS or BI data on screen, or want to sell advertising inventory. Skip it if you are running one screen on a tight budget, because you are paying for an editor you will use twice a year.
Look Digital Signage is a volume priced platform with full feature access at every tier, aimed at networks that expect to grow past twenty screens.
Look Digital Signage made one structural decision that shapes everything else: every plan includes every feature, with the price moving on screen count rather than capability. That removes the most common frustration in this category, which is discovering that scheduling, security or an integration you assumed was standard sits two tiers up. Content goes in by dragging files into the media library, screens are managed remotely from one dashboard, and the platform supports Android, Windows, Fire OS, Amazon Signage, macOS, Linux, webOS and Tizen, which covers both smart TV operating systems that most competitors treat as an edge case. White label and on premise deployments are both available, the latter as a one time fee rather than a subscription.
As of September 2026, Look pricing starts at $15 per screen per month for a single screen and falls with volume: roughly $13 at five or more screens, $10 at twenty or more, and $6 at two hundred or more, with a further 10% off annual billing.
The strengths are pricing that improves as you scale and the absence of a feature wall. A 25 screen operator pays Look Digital Signage roughly $250 a month with everything included, where a tiered competitor at the same count is choosing between capability and cost.
The limitations sit at the small end and in the pricing surface. At $15 for one screen, Look Digital Signage is nearly twice Yodeck or Play for a pilot, and there is no free tier to start on. The banded structure is also published across tutorials and third party listings rather than a single clean rate card, so confirm your band in writing before committing.
Best fit for operators who know they are heading past twenty screens and want one predictable rate that improves rather than a tier upgrade conversation. Skip it if you are testing one screen to see whether signage is worth it at all.
Yodeck is a signage platform built around preconfigured Raspberry Pi players, aimed at IT teams who want every screen in the fleet running identical hardware.
Yodeck is the most repeated recommendation among IT administrators in this category, and the reason is standardisation rather than interface. Annual plans ship a preconfigured Yodeck Player with every screen, a Raspberry Pi based device valued at roughly $119, which means a 20 screen rollout arrives as 20 identical boxes that plug in and appear in the dashboard. For a technician, one hardware profile across 20 sites is worth more than any editor feature. Yodeck also runs on Samsung Tizen screens, Windows devices and a Chrome based web player, so the platform is not as hardware locked as its reputation suggests. It carries ISO 27001 and ISO 9001 certification and more than 4,700 Capterra reviews at 4.9, the largest review base in this comparison.
As of September 2026, Yodeck pricing is Basic at $8 per screen per month, Premium at $12 and Enterprise at $16, after Premium and Enterprise each rose by $1 on 1 April 2026. One screen is free forever, and the free screen benefit ends as soon as the account holds two or more screens.
The strengths are the free hardware and the free single screen. Between them, a small operator can test signage properly for nothing and a larger one can take $80 to $150 per screen out of the hardware budget.
The limitations are ownership and the free tier boundary. Raspberry Pi players are physical objects that need imaging, Wi Fi setup, occasional replacement and somebody whose job that is, which is a real cost that does not appear on the invoice. And the free screen disappears the moment you add a second, which surprises operators who piloted on one.
Best fit for operators with 10 or more screens and a technical person, internal or contracted, who wants one standardised device across every location. Skip it if nobody on your team wants to own hardware, because the Pi model moves work from the software bill to your staff.
The right platform changes three times on the way from one screen to a hundred, and the mistake that costs the most is choosing for the store count you have rather than the one you will have in eighteen months.
At one or two screens, cost is a rounding error and setup time is everything. The free tiers from Yodeck, Play and OptiSigns all genuinely cover a single location, and the tie breaker is which hardware you are willing to be tied to plus, in Play’s case, whether the public review condition sits well with you. A single screen operator who wants zero hardware in the decision runs Juuno at $5 in a smart TV browser and is done in ten minutes. Nobody at this stage needs verification hardware, because you walk past the screen daily.
Between three and ten screens across one or two sites, the content workflow starts to matter more than the pairing speed. This is the band where a Canva connected platform or a template library earns its keep, because somebody is now updating screens weekly instead of quarterly. It is also the band where Shopify merchants should decide, deliberately, whether screens will ever carry live prices. If they will, solve the data path now, while it is one template rather than thirty. Screens that promote in store pickup and click and collect are the easiest early win here, because that content is evergreen and does not need syncing to anything.
From ten to three hundred screens across multiple sites, simplicity changes meaning entirely. The editor stops being the bottleneck and roles, permissions, approval workflows and remote recovery take over. Platforms that felt easiest at three screens are frequently the hardest at thirty, because the thing that was easy was building a slide, and the thing that is hard is knowing that all thirty screens are showing it. This is where the verification question stops being theoretical, and where the honest trade off sits: Decker’s verifier costs $7 per screen per month on top of the software, which is real money across forty sites, and the question is whether that is cheaper than the campaigns and the price errors you are currently not detecting. For most operators under ten screens it is not. Past thirty unattended screens it usually is.
The digital signage category has solved publishing. Any platform on this list will let a non designer put content on a screen the same afternoon, which is exactly why comparing them on the editor returns a tie and why this list is unranked. What is left to decide on is narrower: how many steps stand between an account and a live screen, whether you own the hardware or rent it, what the platform reports after publishing, and what the per screen rate does when your screen count triples.
Rank those four against your actual store count and the shortlist narrows itself to two. Run both on one screen for a fortnight before you commit, and put the person who will update the screens every week in charge of the trial rather than the person who chose the platform. If your screens will ever show a price that comes out of Shopify, make the data path part of the trial too, because that is the question every one of these platforms answers differently and none of them answers automatically.
There is no single easiest digital signage platform, because ease means different things at one screen and at thirty. At one or two screens, XOGO and Play Digital Signage are the fastest from signup to a live playlist, and both have free tiers that make the test cost nothing. At ten or more sites, ease stops meaning the editor and starts meaning roles, permissions and remote recovery, which is where platforms like OptiSigns, TelemetryTV and Decker separate from the entry level field. The practical test is to have the person who will update screens weekly run a two week trial on one screen, not the person who picked the platform.
Published digital signage software rates run from $5 to $20 per screen per month at entry level in September 2026, with higher tiers reaching $45. Juuno sits at the low end at $5, Yodeck, Play and Decker at $8, TelemetryTV at $9, OptiSigns at $10, Look at $15 for a single screen, NoviSign at $18 on annual billing, and XOGO and ScreenCloud at $20. Software is the smallest recurring line in a signage budget: the display and the installation carry most of the cost, typically $400 to $2,500 per screen upfront depending on whether you are buying a consumer TV or a commercial panel.
Five platforms in this comparison offer a free tier, each with a different catch. Yodeck runs one screen free forever, but the benefit ends as soon as the account holds a second screen. OptiSigns covers up to three screens free with OptiSigns branding on the display, 1GB of storage and 25 apps. Decker offers one screen free permanently. XOGO runs one player free with a 15 asset limit. Play Digital Signage offers a free first screen on the condition that you post a public review at Capterra, G2, Software Advice or GetApp within 30 days. ScreenCloud, TelemetryTV, Juuno, NoviSign and Look are trial only.
None of the ten platforms compared here lists Shopify among its named integrations as of September 2026, so Shopify merchants connect screens to product data through a Shopify App Store signage app, a hosted page or API feed, or manual updates. Keryka Digital Signage and Broadcast both live in the Shopify App Store and build screen campaigns directly from your catalog with prices kept in sync, though both are new enough to have almost no public review history. Platforms with open APIs or Zapier support, including NoviSign, TelemetryTV, Juuno on its Growth tier and Decker, can be connected with developer work. Decide this before you build thirty templates, not after.
Yodeck standardises hardware and OptiSigns maximises hardware choice, which is the real difference between them. Yodeck ships a preconfigured Raspberry Pi player with every screen on annual plans, worth roughly $119, so a fleet runs one identical device everywhere and a technician owns that device. OptiSigns runs on Fire Stick, Android, Windows, Linux, Raspberry Pi, Roku and iPad, and publishes more than 140 apps and integrations, so it absorbs whatever hardware you already have. Entry pricing is close, at $8 for Yodeck Basic and $10 for OptiSigns Standard in September 2026, but OptiSigns charges separately for video walls and audience analytics while Yodeck moves those into higher tiers.
Move to a paid plan at the point where a second person needs to update screens, not at the point where you add a second screen. A single free screen is a genuine pilot, and most operators outgrow it for an operational reason rather than a content one: someone goes on holiday, a store manager needs access without seeing every location, or a wrong price sits on a screen for a week because the one person who knows the tool was off. Those are permissions and workflow problems, and they sit a tier above free on every platform here. Budget roughly $10 per screen per month plus the display when that moment arrives.
