Apps are becoming an increasingly vital part of running a successful eCommerce store.
Mobile presence is an absolute must for all eCommerce stores, and apps are one of the most efficient ways to move your store from the web to the homescreen of your customer’s smartphone. Having an innovative and responsive mobile web interface is one way to improve the mobile experience of your store, however apps deliver this alongside many other benefits that a mobile web interface cannot provide.
If you are selling products online, there is a great chance your mobile app will closely resemble your Shopify store. It’ll include product pages, checkout screen and a homepage that features the latest styles or sales.
However, apps can be used to your advantage in a way that your web interface cannot, thanks to their ability to send notifications to your customer.
If you’ve ever installed an app on your phone or tablet, you’ve likely seen an app notification at some point. Maybe it was a flash sale for your favorite store, or a re-stock notification you signed up for last week. Whatever the case may be, these notifications are extremely useful to your business, and are one of the major reasons you should consider developing an app for your store.
App notifications can be used in conjunction with other mobile features to deliver a truly immersive mobile shopping experience. Today’s smartphones and tablets include geolocation capabilities, allowing you to easily send out customized coupons and alerts to your customers, based on their geographic location and timezone. This will allow you to reach the largest audience possible at peak shopping hours, which can increase your conversion rate over time.
Mobile web pages differ from apps in that they can be accessed from any mobile browser, whether it be from an Apple, Android, or Windows device. Apps function differently, as they must be programmed for use on specific platforms. This can be limiting in some regard, however it does allow your company to optimize your mobile shopping experience for each platform. Since each platform will require its own app, you can take this opportunity to optimize the experience. The design and responsiveness of the app should suit the platform it is designed for, giving you more room to present your company professionally on mobile platforms.
Having a responsive mobile site will likely fill the needs of a large majority of your customers, however apps appeal to your most loyal customers.
They’re an excellent tool for converting one-time customers into repeat customers, making them an extremely valuable asset with time. In addition, having an app in addition to a responsive mobile website adds credibility to your brand. Apps add an additional way for customers to reach and use your store, allowing you to broaden your audience and convert more store visitors into customers.
Not all customers will have an interest in your app, but according to Entrepreneur.com, roughly 64 percent of online shoppers think more favorably of a company when it has an app available. Whether or not you believe customers will use your app, it’s clear that developing an optimized and unique mobile presence for your store has its benefits, and developing an app is perhaps the best way to bring a phenomenal mobile shopping experience to the hands of your customer.
Does your eCommerce store have a mobile app? What makes your mobile app unique and effective? In what other ways can mobile apps be used to improve the shopping experience for your customers? Let us know in the comments below!