Clothing photography involves taking high-quality photos and editing them for use in your ecommerce operation. Therefore, we can say that this is part of digital marketing and the selling of fashion and apparel.
When starting, you might think that clothing photography is a simple project you can do with your latest smartphone. Still, if you are looking for compelling photos such as ghost mannequins or model photos, you need a professional clothing photography company to do this.
As a fashion entrepreneur, this is absolutely what you need. This article will give you a step-by-step guide on clothing photography and many other insights.
Essential Tools for Clothing Photography
As an entrepreneur, all you need is to hire the services of a clothing photography expert. These professionals always come with their tools, which include cameras, tripods, lights, and form boards. They may come with their mannequin or request to use yours if you already have a physical shop.
However, you will be required to hire a model if you want to use one for your clothing photography. Models are often influential socialites and local celebrities who pose in your clothes and apparel, influencing potential customers to consider your clothing.
How to Choose Professional Clothing Photography Services
Today, many professional photographers have started businesses offering clothing photography to ecommerce businesses. Therefore, it is easy to get such services if this is what you are looking for. But before you choose one, consider the following points.
- Experience and reputation – Photographers with many years of experience are likely to offer top-notch services. But you should confirm if they have a good reputation by checking web and social media reviews or asking around. If you value your marketing and promotion efforts, you cannot afford to work with clothing photography service providers who will mess up your work, so check well.
- Packages – Clothing photography is offered in different packages, such as model photography, ghost mannequin photography, paired items, and unique effect photography. Ensure that you check the boxes well to pick what you want.
- Pricing – All packages are priced differently, but you should select fair and affordable prices. Most importantly, ensure you get value through these ecommerce marketing services. To get the best offers, start by comparing the service charges of different service providers.
Clothing Photography Steps
- When you have chosen the best clothing photography service providers, you need to know the steps necessary to undertake the process successfully. Check them out here to help you complete this project fast and efficiently.
- Contact the clothing photography company – The first step is communicating with the company you intend to use. Getting their contact information on their website or social media pages is easy. Tell them what you want, your package, and agree on the charges. They will give you a quote and also send their terms and conditions or contract. This is a step closer to doing business together. So, assess everything well and confirm whether you are a good match.
- Shipping or delivering your products – Most photographers prefer to take shots in their studio for the best results unless you want any other setting. So, your products should be shipped for a photoshoot. This also makes working with clothing photography experts in different regions efficient. With precise details of what you want, you can easily collaborate with the photographers to get the best results.
- Photoshoot – Whether your products’ photos will be shot in a studio or any other setting, it is essential to supervise the process to ensure everything is going as planned. You can get briefs from customer care or visit the studio directly. A professional photoshoot with the right tools and environment is essential.
- Editing – Working closely with the clothing photography service provider is essential to ensure excellent results. This is when they create the ghost mannequin and white background, remove unnecessary highlights for model photography, and compress the images to make them suitable for websites.
- Receiving your clothing photographs – When all the editorial services have been completed, the clothing photography company will send them to you. They will include instructions on using them, although you are expected to know this or use a professional to post them on your ecommerce website or social media pages.
- Paying for your services – Payment for the clothing photography services is made according to the terms and conditions. You must check the photos well to see if they are favorable before you commit yourself. If you are content, pay on time so your order is not delayed.
Benefits of Clothing Photography Services
There are many benefits to seeking professional clothing photography services for your ecommerce business. The main aim of this project is to give shoppers an excellent view of your products. Therefore, ensure that all images are of authentic products to avoid frustrating customers.
These photographs take up less space, although they are of high quality. Also, they eliminate unnecessary features such as the background, the mannequin, and other unnecessary details. This makes them light and efficient for your website, making it very fast.
Most of these photos are reusable if the photographed products are in stock. You can use them on your website, social media pages, or other platforms.
Lastly, clothing photography services fulfill your marketing goals of bringing more customers on board. The bottom line of any marketing, sales, or brand promotion effort is to make profits, and this one will contribute to this success.
Conclusion
Clothing photography, an integral part of digital marketing for ecommerce fashion businesses, requires professional expertise for optimal results. Although beginners might consider using smartphones for this task, the creation of compelling visuals like ghost mannequins or model photos necessitates the involvement of a professional clothing photography company.
Clothing photography experts come equipped with essential tools such as cameras, tripods, lights, and form boards and can also provide a dummy if needed. Hiring models for clothing photography can also be a strategic move, as they often have an influential social presence, which can sway potential customers.
When choosing a professional clothing photography service, factors include experience, reputation, package offerings, and pricing. It’s essential to ensure value for money by assessing these factors carefully.
The steps involved in the clothing photography process include contacting the chosen company, shipping your products for the shoot, supervising the photoshoot, engaging in the editing process, receiving the final photographs, and making the payment per agreed terms and conditions.
The benefits of professional clothing photography services are manifold. High-quality, authentic images of products enhance the shopping experience for customers. Despite being of high quality, these images take up less space, thereby increasing website efficiency. Furthermore, these photos can be reused across various platforms if the featured products remain in stock. Professional clothing photography services ultimately contribute significantly to achieving marketing goals and driving business profitability.
