It seems like reality TV has become the ultimate stepping stone for becoming an influencer. After all, before going on the Bachelor, JoJo Fletcher was a real estate developer, but now she’s the face of her own collab with CupShe, and Love Island contestant and former lifeguard Molly-Mae Hague now has a cool 6.4 million followers on Instagram.
And while these contestants may be entering the reality competitions for “the right reasons,” this long-lasting fame afterward can lead to a pretty steady form of income as they leverage brand partnerships.
But for brands looking to partner with former reality stars, are their audiences too big for you to make a splash? Or is it just a matter of finding one of these macro creators in the right niche?
Let’s take a look at the Love Island USA Season 4 cast and see for ourselves.
Sydney Paight is a 22-year-old creator partnerships specialist at BRANDARMY, a fan subscription site that works with influencers to help them “optimize engagement, reach, and earning potential.” (Think Patreon or a safe-for-work OnlyFans.) There’s no doubt Sydney will be using BRANDARMY to connect with her community of fans after she leaves the villa.
Growth in follower count since entering the villa: 83.4% increase (From 29.6K to 54.3K)
Audience Credibility Score: 82.7%
Instagram Engagement Rate: 10.8%
Follower demographics:
Audience Interest Affinity:
With an Instagram feed full of enviable outfits and FOMO-inducing locations, Sydney is a natural fit for apparel and accessory brands wanting to reach a captivated audience. And with a significant portion of her audience being 18 to 34-year-old women interested in clothes, shoes, and more, apparel brands have a sure bet of seeing ROI from a partnership.
Timmy Pandolfi is a 29-year-old realtor and personal trainer from New York City. Beyond that, he’s an aspiring rapper and has dropped a few of his songs on Instagram.
Growth in follower count since entering the villa: 83.2% increase (From 16.1K to 29.5K)
Audience Credibility Score: 85.8%
Instagram Engagement Rate: 1.6%
Follower demographics:
Audience Interest Affinity:
Since Timmy’s audience is primarily women, brands offering unisex clothes may make the most
Serenti Springs is a 28-year-old bartender in New Orleans.
Brands can also find Serenti on TikTok and Twitter.
Growth in follower count since entering the villa: 477.8% increase (From 3.6K to 20.8K)
Audience Credibility Score: 86.6%
Instagram Engagement Rate: 9.9%
Follower demographics:
Audience Interest Affinity:
With an Instagram studded with pics of dreamy beaches and luxury boats, Serenti is a natural brand partner for swimsuit and beachwear brands. And with an audience with a heavy interest in apparel, these businesses are sure to make a splash.
Andy Voyen is a 23-year-old realtor and former college athlete from Minneapolis.
Brands can also find Andy on TikTok.
Growth in follower count since entering the villa: 15.8% increase (From 24.1K to 27.9K)
Audience Credibility Score: 91.6%
Instagram Engagement Rate: 16.2%
Follower demographics:
Audience Interest Affinity:
With a somewhat equitable division of men and women in his followers and a high Audience Interest Affinity for sports, Andy would make an ideal partner for fitness brands, especially considering how much he posts from the gym. And with Andy’s documented love for Lululemon, we think we can picture an authentic collab coming soon.
Zeta is a 29-year-old model and self-proclaimed “world’s sexiest babysitter” from London. She’s also an aspiring actress, having joined Crime and Justice for an episode in season 2, and she runs a blog where she shares her authentic thoughts with her followers.
Brands can also find Zeta on Facebook, Twitter, and her blog, Zeta Confidential.
Growth in follower count since entering the villa: 74.3% increase (From 40.5K to 70.6K)
Audience Credibility Score: 44.3%
Instagram Engagement Rate: 3.2%
Follower demographics:
Audience Interest Affinity:
With Zeta’s love for TV and her audience’s increased interest in music, TV, and film, she would make an ideal partner for brands in the entertainment industry. From promoting new music to attending premiers and so much more, Zeta could get her followers hooked on the latest piece of pop culture.
Isaiah Campbell is a 21-year-old model and waiter from South Dakota. In the past, he’s worked with brands like Tito’s Handmade Vodka.
Growth in follower count since entering the villa: 64.8% increase (From 24.4K to 40.2K)
Audience Credibility Score: 85.9%
Instagram Engagement Rate: 9.0%
Follower demographics:
Audience Interest Affinity:
With a largely female following interested in apparel, Isaiah would be the perfect fit for brands selling both men’s and women’s clothing. And based on his Instagram feed and the outfits he wears in the villa, jewelry is one of his passions, making him an ideal partner for accessory brands.
Deb Chubb is a 26-year-old personal assistant in Redondo Beach, California. She’s currently an Amazon Associate and showcases her top picks for clothing, books, gifts, and more.
Brands can also find Debb on TikTok.
Growth in follower count since entering the villa: 178.2% increase (From 18.8K to 52.3K)
Audience Credibility Score: 47.3%
Instagram Engagement Rate: 3.1%
Follower demographics:
Audience Interest Affinity:
As an avid sports fan (and with a high Audience Interest Affinity for sports), Deb would make an ideal partner for sports teams, apparel companies with licensed team gear, and tailgating supplies.
Jesse Bray is a 27-year-old delivery driver from Houston.
He had a significant following before entering the villa. However, his latest post before anything Love Island-related dates back to 2018, potentially implying that he deleted a majority of his content.
Brands can also find Jesse on Twitter.
Growth in follower count since entering the villa: 15.4% increase (From 23.4K to 27K)
Audience Credibility Score: 90.3%
Instagram Engagement Rate: 3.0%
Follower demographics:
Audience Interest Affinity:
With his strong Audience Interest Affinity score for apparel and accessories, Jesse could make an ideal brand fit for fashion brands. And since he has a significant amount of both men and women in his following, he could partner with businesses offering both menswear and womenswear.
Courtney Lynn is a 24-year-old stylist originally from Winter Park, Florida.
Brands can also find Courtney on Twitter and TikTok.
Growth in follower count since entering the villa: 12.6% increase (From 130.6K to 147K)
Audience Credibility Score: 23.3%
Instagram Engagement Rate: 3.1%
Follower demographics:
Audience Interest Affinity:
Based on Courtney’s Instagram, she loves to spend time on the water. And with a largely female audience interested in apparel, Courtney would make an ideal partner for swimsuit and beachwear brands.
Felipe Gomes is a 32-year-old model from Brazil, who works internationally in the US, Italy, Germany, and more. He currently lives in Dubai.
Brands can also find Felipe on Facebook.
Growth in follower count since entering the villa: 12.6% increase (From 43K to 48.4K)
Audience Credibility Score: 27%
Instagram Engagement Rate: 1.3%
Follower demographics:
Audience Interest Affinity:
Since Felipe is an avid traveler and his followers are very interested in tourism, Felipe would make an ideal brand partner for resorts, hotels, airlines, and much more.
Mady Mclanahan is a 26-year-old social media manager in Oklahoma. She also works as an Amazon Affiliate, recommending her top buys to all her fans.
Brands can also find Mady on TikTok.
Growth in follower count since entering the villa: 488.5% increase (From 6.1K to 35.9K)
Audience Credibility Score: 87.3%
Instagram Engagement Rate: 8.3%
Follower demographics:
Audience Interest Affinity:
Event planning brands would be an ideal fit for Mady’s followers who are very interested in weddings, and (SPOILER ALERT) while Mady didn’t find her future husband in the villa, brands that sell wedding goods in addition to other non-wedding related items could be a good fit (think: a bridesmaid dress retailer that also sells non-specific formal dresses).
Tyler Radziszewski is a 23-year-old occupational therapy Ph.D. student from Cleveland, Ohio.
Growth in follower count since entering the villa: 13.6% increase (From 14.7K to 16.7K)
Audience Credibility Score: 85.2%
Instagram Engagement Rate: 8.4%
Follower demographics:
Audience Interest Affinity:
Since Tyler’s large and credible fan base is highly interested in TV and film, he would be a great partner for Peacock to promote new shows and movies. And beyond that, he could use his experience on Love Island to bring hype to other reality shows on a variety of networks.
Val Bragg is a 23-year-old nutritional consultant originally from Costa Rica. She gained a bit of fame before entering the villa for kissing Outer Banks star Chase Stokes on camera, which caused some drama among his fans.
Brands can also find Val on TikTok.
Growth in follower count since entering the villa: 124.5% increase (From 11K to 27.4K)
Audience Credibility Score: 82.1%
Instagram Engagement Rate: 7.8%
Follower demographics:
Audience Interest Affinity:
Since Val’s followers have a strong interest in sports and she has described working out as her passion, she would be a natural partner for companies selling fitness apparel, health food and supplements, and workout gear.
One half of the Bryant sibling duo, Bria is a 24-year-old wardrobe stylist in New York and New Jersey.
Brands can also find Bria on YouTube.
Growth in follower count since entering the villa: 14% increase (From 15.7K to 17.9K)
Audience Credibility Score: 85.6%
Instagram Engagement Rate: 6.5%
Follower demographics:
Audience Interest Affinity:
As a wardrobe stylist whose following has a significant interest in clothing and accessories, Bria is a natural fit for fashion and apparel brands. She can teach her audience how to style pieces, share #OOTD content, and much more.
The other half of the Bryant sibling duo, Chazz is a 21-year-old personal trainer in New York and New Jersey.
Brands can also find Chazz on YouTube.
Growth in follower count since entering the villa: 45% increase (From 6K to 8.7K)
Audience Credibility Score: 49%
Instagram Engagement Rate: 2.8%
Follower demographics:
Audience Interest Affinity:
With Chazz’s history as a football player at Franklin Pierce University and his following’s interest in sports, Chazz would be a great partner for sporting events and teams. And since he’s a personal trainer, he could also work with companies selling workout gear, gym equipment, and supplements.
Bryce Fins is a 30-year-old second AC cameraman and operator in California.
Growth in follower count since entering the villa: 15.7% increase (From 12.7K to 14.7K)
Audience Credibility Score: 58.9%
Instagram Engagement Rate: 3.1%
Follower demographics:
Audience Interest Affinity:
Bryce shares lots of content surrounding his international trips, and with a following highly interested in travel, he would make an ideal partner for resorts, airlines, and other tourism companies. Additionally, as a professional cameraman, Bryce has the expertise to teach his followers interested in cameras and photography about different brands in the industry.
Jeff Christian Jr. is a 25-year-old former college football player from Cincinnati, Ohio.
Growth in follower count since entering the villa: 80.9% increase (From 23.6K to 42.7K)
Audience Credibility Score: 20.9%
Instagram Engagement Rate: 4.7%
Follower demographics:
Audience Interest Affinity:
Between his followers’ interest in sports and his history as a college athlete, Jeff would be a great partner for companies selling sporting goods, licensed team merch, and more.
Kat Gibson is a 21-year-old content creator from Virginia. She currently works with Unruly Agency as one of their models.
Brands can also find Kat on Twitter and YouTube.
Growth in follower count since entering the villa: 24.1% increase (From 82K to 101.8K)
Audience Credibility Score: 79.2%
Instagram Engagement Rate: 4.6%
Follower demographics:
Audience Interest Affinity:
In the past, Kat has partnered with brands like White Fox Boutique and Fashion Nova. Her try-on haul videos gain a lot of engagement, which is ideal for apparel and accessory brands looking for a new creator to add to their roster.
She also paints and shares her work and process videos online, so she can partner with art supply brands and galleries to promote new products or events.
Jared Hassim is a 23-year-old photographer and graphic designer in Los Angeles.
Brands can also find Jared on TikTok.
Growth in follower count since entering the villa: 14.3% increase (From 14K to 16K)
Audience Credibility Score: 85.7%
Instagram Engagement Rate: 8.4%
Follower demographics:
Audience Interest Affinity:
Jared frequently posts videos of himself sharing fitness and life inspiration from his car. With his dedication to the gym, he could make a good partner for athletic apparel and equipment brands.
Nadjha Day is a 23-year-old college student in Georgia.
Brands can also find Nadjha on TikTok.
Growth in follower count since entering the villa: 15% increase (From 26.7K to 30.7K)
Audience Credibility Score: 89.2%
Instagram Engagement Rate: 6.2%
Follower demographics:
Audience Interest Affinity:
Nadjha shares try-on hauls, #OOTD videos, and clothing recommendations, making her an ideal partner for apparel brands. She frequently drops the brand of each clothing piece she wears in her videos, so some sponsored content would look very authentic on her page.
Bella Barbaro is a 22-year-old singer and model from Long Island, New York.
Growth in follower count since entering the villa: 1.8% increase (From 22.3K to 22.7K)
Audience Credibility Score: 75.1%
Instagram Engagement Rate: 8.8%
Follower demographics:
Audience Interest Affinity:
Between her experience modeling and her singing skills, Bella could partner with a wide range of brands, from apparel companies to music labels. And her audience’s interests further support this since they like clothing, accessories, and music.
Chanse Corbi is a 21-year-old model and health care administration student in California.
Brands can also find Chanse on TikTok.
Growth in follower count since entering the villa: 10.3% increase (From 5.8K to 6.4K)
Audience Credibility Score: 66.8%
Instagram Engagement Rate: 0.0%
Follower demographics:
Audience Interest Affinity:
With a passion for travel and an amazing sense of style, Chanse would make an ideal partner for both apparel and tourism brands. Whether she’s showcasing a new resort, modeling a new outfit, or discussing a product that makes travel easier, Chanse could be the perfect fit for your business.
Gabby Kiszka is a 23-year-old pharmaceutical sales rep from New Jersey.
Brands can also find Gabby on TikTok.
Growth in follower count since entering the villa: 2.9% increase (From 6.9K to 7.1K)
Audience Credibility Score: 82.6%
Instagram Engagement Rate: 16.4%
Follower demographics:
Audience Interest Affinity:
Gabby never misses an opportunity to showcase her latest outfit, making her an ideal fit for fashion and apparel brands. And with a strong Audience Interest Affinity for clothes, shoes, handbags, and accessories, these brands can reach a highly interested group.
No public Instagram account
Chad Robinson is a 24-year-old personal trainer and bartender from Metro, Detroit.
He does not appear to have any public social media accounts.
Avery is a 24-year-old from West Hollywood working in hospitality.
Brands can also find Avery on TikTok.
Growth in follower count since entering the villa: 8.1% increase (From 3.7K to 4K)
Audience Credibility Score: 63.5%
Instagram Engagement Rate: 9.1%
Follower demographics:
Audience Interest Affinity:
Avery loves to post a good outfit pic, and with an audience highly interested in music, fashion, and clothing, she could partner with brands offering more avant-garde fashion and licensed band apparel.
Jordan is the 29-year-old founder of Shortys Apparel, and he’s from Plantation, Florida. He has also published a cookbook, and he offers fitness coaching.
Brands can also find Jordan on YouTube, Twitter, and TikTok.
Growth in follower count since entering the villa: 0.08% decrease (From 360.3K to 360K)
Audience Credibility Score: 66.6%
Instagram Engagement Rate: 1.6%
Follower demographics:
Audience Interest Affinity:
Since Jordan offers a nutrition program and has authored a cookbook, he’s a natural fit for food and supplement brands. And with his high Audience Interest Affinity for restaurants, food, and grocery, his followers would be very interested in these types of products.
Phoebe Siegel is a 21-year-old pre-law student from New York.
Brands can also find Phoebe on TikTok.
Growth in follower count since entering the villa: 46.5% increase (From 10.1K to 14.8K)
Audience Credibility Score: 82.6%
Instagram Engagement Rate: 9.7%
Follower demographics:
Audience Interest Affinity:
In the past, Phoebe has partnered with fashion brands like TJ SWIM, and it’s for a good reason. Her frequent #OOTD posts are some of her highest-performing content, and her audience is highly interested in clothes, shoes, handbags, and accessories.
Nic Birchall is a 22-year-old model and real estate agent from Venezuela.
Brands can also find Nic on TikTok.
Growth in follower count since entering the villa: 15% increase (From 21.3K to 24.5K)
Audience Credibility Score: 36.6%
Instagram Engagement Rate: 12.2%
Follower demographics:
Audience Interest Affinity:
Nic is an avid traveler, and with his fan base having a strong interest in tourism, Nic would be an ideal partner for airlines, hotels, and other hospitality brands. And since he also models in high-fashion shows, he could be a good fit for clothing brands looking to make a splash with his apparel-loving fans.
Sam Kornse is a 24-year-old sales rep in San Diego.
Growth in follower count since entering the villa: His account is new and has 709 followers.
Audience Credibility Score: 76.8%
Instagram Engagement Rate: 24.3%
Follower demographics:
Audience Interest Affinity:
While Sam doesn’t have a huge social presence, he does have a highly engaged audience interested in clothing. Brands that offer clothing for all genders could partner with Sam to reach his followers.
Tre Watson is the 26-year-old CEO of Legacy Athletic Training and a former pro football player in Anaheim, California.
Growth in follower count since entering the villa: 3.2% increase (From 6.2K to 6.4K)
Audience Credibility Score: 79.5%
Instagram Engagement Rate: 4.3%
Follower demographics:
Audience Interest Affinity:
As a former pro football player, Tre would make an ideal partner for brands selling licensed team merch, as well as sporting events and fitness gear companies. And with a strong Audience Interest Affinity for sports, these brands can feel comfortable knowing they’re reaching the right people.
Tigerlily Cooley is the 24-year-old CEO of Tenth House Agency in Los Angeles. She also is a model and indie pop artist.
Brands can also find Tigerlily on TikTok, Twitter, and YouTube.
Growth in follower count since entering the villa: 6.9% increase (From 32.1K to 34.3K)
Audience Credibility Score: 43.4%
Instagram Engagement Rate: 3.1%
Follower demographics:
Audience Interest Affinity:
With her (and her following’s) significant love for music, Tigerlily would make an ideal brand partner for a record label. She also frequently posts pics from her photoshoots, and since her fans have a strong Audience Interest Affinity for cameras and photography, she could help showcase the latest and greatest photo tech to her followers.
Kyle Fraser is a 29-year-old wedding model, actor, and podcast host from Buffalo, New York.
Brands can also find Kyle on Facebook, YouTube, and TikTok.
Growth in follower count since entering the villa: 7.4% increase (From 5.4K to 5.8K)
Audience Credibility Score: 80.8%
Instagram Engagement Rate: 5%
Follower demographics:
Audience Interest Affinity:
When you combine Kyle’s experience as a wedding model with his audience’s significant interest in weddings, you have a match made in Heaven. Wedding brands can partner with Kyle to showcase their products. And since his audience is largely female, brands offering both men’s and women’s formal wear would be the ideal fit.
Joel Bierwert is a 28-year-old welder and fabricator from North Hampton, Massachusetts.
Growth in follower count since entering the villa: 7.1% increase (From 2.8K to 3K)
Audience Credibility Score: 86.1%
Instagram Engagement Rate: 5.4%
Follower demographics:
Audience Interest Affinity:
With a handle like @therealswolejoel, it’s no wonder Joel would make an ideal fit for gyms and companies selling workout apparel, fitness equipment, and health food and supplements. He frequently posts from the gym, and his audience is highly interested in fitness and yoga.
Mackenzie Dipman is a 25-year-old content creator in Tucson, Arizona, and she hosts a podcast called Out Of His League. Previously appearing on season two of Love Island USA, Mackenzie knew her way around the villa.
Brands can also find Mackenzie on YouTube.
Growth in follower count since entering the villa: 0.4% decrease (From 315.2K to 313.9K)
Audience Credibility Score: 41.9%
Instagram Engagement Rate: 2.3%
Follower demographics:
Audience Interest Affinity:
In the past, Mackenzie has worked with brands like Amara Resort and Beyond the Basic, so Mackenzie knows how to create content that builds brand awareness. With her audience’s significant interest in sports, Mackenzie would be an ideal brand partner for sports teams, licensed apparel companies, and more.
