A brand doesn’t just go from “zero to hero” overnight. It takes time, energy and effort to grow into a reputable brand. And many new brands that are just starting out at the “zero” level are able to understand product-market fit and the overall demand for their products without building out an entire website thanks to marketplaces like Etsy. Etsy is an online marketplace that focuses on handmade, vintage items, and craft supplies that has millions of site visitors browsing their site every year. One brand that started out on Etsy, got the proof of concept that they were looking for and branched out to build their own brand outside of Etsy is Three Bird Nest.
This article originally appeared on Wonderment and is available here for further discovery.
