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How User-Generated Content (UGC) Is Evolving Travel Marketing In 2023

bySteve Hutt
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Travelers are planning their next destination, which means travel marketers have to plan their next move! People want to see and hear from others just like them, which is exactly why visual user-generated content (UGC) is evolving the industry. As UGC has become central to how travel and hospitality brands are selling themselves, we dive into how it’ll affect travel marketing strategies this year and the years to come. 

LEARN MORE

What does this year have in store for travel brands?

Discussion

So, how exactly is UGC evolving travel marketing in 2023? And what are the wider benefits it brings to this industry as a whole?

Our new ebook looks at 6 different ways that UGC is bound to impact your marketing strategy.

Read the trends about:

  • How artificial intelligence drives efficiency
  • How you can smooth the path to booking with Shoppable UGC
  • How UGC is affecting retention and business intelligence
  • How travel companies are embracing personalized and authentic content

Thank you for downloading the ebook. You can view it here!

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Special thanks to our friends at Nosto for their insights on this topic.
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Author

Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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