How Wonderment Increased &Collar’s Repeat Purchase Rate By 11%

While trends come and go in fashion, one staple of menswear is the button-down shirt. And one brand that has become a pillar within the button-down shirt is &Collar. They are a pioneering brand in the menswear industry carrying a mission to be a part of every significant moment in a male’s life when they need to be wearing a dress shirt. The company prides itself on producing garments made from recycled plastic that are stain and wrinkle-resistant, while also being machine washable. The company was started by Ben Perkins in 2017.