Any business that wants to attract new customers has to invest in their marketing. But, of course, it’s essential to invest in the right areas.
You can throw plenty of money into your marketing, but if you’re not getting any return on your investment, then it’ll just be a waste of money, not to mention time and effort.
So what counts as effective marketing in 2023? It’s no surprise to see video marketing among the most effective methods, given the popularity of videos. Of course, putting together your video will require more work than just writing a social media post, but there’s merit in doing so. Follow the tips below to make a compelling video for your brand.
Who Are You Aiming It At?
You’re not going to get everyone interested in your video. You’ll only get some people interested in your video. Before brainstorming ideas for your brand video, consider who you’re trying to reach. This is where your market research will come into help. That’ll have revealed your target audience; when you’re putting together your video, think of the type of content/language/theme that would appeal to that person.
Tell a Story
You’re not making a video just for the fun of it. You probably will have fun doing it, but that’s not the end goal. You’re making the video for a purpose — you’re trying to send a message. When creating ideas for your brand video, think of what you want to tell the world. It could be a product launch, an offer, a how-to video, or a recruitment video. All of these will have different narratives, so ensure it’s cohesive.
Make it Engaging
There’s no shortage of videos online. If you’re going to ensure your video gets watched, you’ll need to make it engaging. There are plenty of ways to make your video attractive to your audience. Step one is to ensure that it’s well-shot with a good camera. From there, you’ll want to add extra touches, such as music. You can make your music with a guitar and looper pedal or hire someone to score for you. Finally, make sure it’s the right length. A video should be short and snappy but long enough to receive the critical message.
Don’t Aim for Perfection
You should have high standards for your video, but don’t aim for perfection. You’ll spend too much time writing, shooting, and editing the video if you do. Instead, make it just ‘good.’ It’s better to produce one good video monthly rather than one brilliant one every six months.
Share it Around
Finally, be sure to share the video around! People won’t find it just because it’s sitting on YouTube. Please put it on your social media channels and embed the video on your website. It might take some time, but eventually, you’ll begin to get views.
Frequently Asked Questions
What is the ideal length for a brand video?
Shorter videos typically perform better, especially on social media. Aim for 1-2 minutes for promotional content. Longer videos (up to 10 minutes) can work for tutorials or detailed product reviews.
How can I identify my target audience for my brand video?
Research your existing customers and analyze demographic information. Look at your competitors and see who they’re targeting. Use surveys or interviews to gain insights into consumer behavior and preferences.
Why is storytelling important in a brand video?
Storytelling makes your content relatable and memorable. It humanizes your brand and fosters emotional connections with your audience. It can also make complex topics more understandable.
What is the role of music in my brand video?
Music sets the tone for your video. It can amplify emotional responses, underscore key messages, and make your video more engaging.
Should I hire a professional to create my brand video?
This depends on your budget, skills, and the complexity of the video. If you’re just starting out or have a limited budget, you can start by creating simple videos yourself. For more complex projects, consider hiring a professional.
What kind of equipment do I need to create a brand video?
At minimum, you need a camera or smartphone with good video quality, a tripod for stability, and good lighting. For more professional videos, you might need additional equipment like microphones, backdrops, and editing software.
How can I make my brand video engaging?
Use compelling visuals, interesting narratives, and ensure the video quality is good. Keep your messaging clear and concise. Make use of elements like humor, emotion, or surprise to keep viewers interested.
Do I need to script my brand video?
Yes, scripting helps to ensure you deliver a clear, concise message. It allows for better planning, minimizes errors during shooting, and aids in creating a cohesive narrative.
What should I do if my brand video is not getting views?
Promote your video across multiple channels, including social media, your website, email newsletters, and more. Consider investing in video SEO or advertising to increase visibility.
What types of brand videos can I create?
There are several types of brand videos, including product videos, testimonial videos, educational videos (how-to’s, tutorials), company culture videos, and event videos. The type you choose will depend on your goals and target audience.
