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Magento And Rep: Expanding The Conversational Commerce Footprint – Rep


There are nearly 24 million e-commerce sites worldwide. Online retail is rapidly becoming the dominant shopping method across the globe, and its momentum seems nearly unstoppable. According to NASDAQ, 95% of all transactions will occur online by the middle of the century. Powered by busy millennial families, generation z, and even forward-thinking baby boomers, e-commerce is a force to be reckoned with. There will come a day when e-commerce eclipses traditional brick-and-mortar retail. That day may be closer than you realize.

When it comes to e-commerce retailers, one name towers above the rest: Amazon. In 2017, purchases made through the online giant accounted for more than 44% of all online sales in the United States. The company has become synonymous with online retail.

But Amazon is only one site— or at least a collection of e-commerce merchants operating under Amazon’s highly lucrative banner. There are another 23,999,999 potential e-commerce venues out there occupying all corners of the web. Now with its new Magento integration, Rep allows more vendors than ever access to the burgeoning conversational commerce channel.


The Power of Conversational Commerce

Conversational commerce is the natural extension of the e-commerce channel. Conversational commerce harnesses the power of one of the world’s 4.2 billion voice-enabled devices and smart speakers to allow hands-free, hassle-free shopping. Through the power of voice assistants such as Amazon Alexa and Google Assistant, consumers can shop their favorite brands and items using just the power of their voice.

While the Conversational commerce channel is relatively new, it’s no longer in its infancy. As of this year, it is projected that 50% of all web searches will be activated via voice. And by the end of 2022, the voice commerce channel is expected to become a 40 billion-dollar-a-year industry. Conversational commerce has arrived at its adolescence.

From the very beginning of the Conversational commerce channel, Rep has positioned itself at the bleeding edge of the industry. The Rep platform allows e-commerce merchants to set up their very own Amazon-branded Conversational commerce storefront. Using only the sound of their voice, customers can browse your storefront and order their favorite products and essential items with the utmost convenience. Rep pulls the customers’ billing and shipping info directly from their Amazon account so that no additional steps are necessary. The Rep integration is designed to serve as the shopping hub for busy consumers trying to balance their work and home life.

And now with Magento, Conversational commerce through Rep is unlimited.

What is Magento?

Magento is an open-source e-commerce development toolset designed with the layman in mind. Magento was created by a large and very involved community to help new e-commerce merchants build their website and storefront hassle-free. Part of the allure is that no coding experience is required to successfully use Magento’s extensive toolset.

There are three key components to the Magento platform:

  • It is open source
  • It provides the website with e-commerce architecture
  • It functions as a content management system (CMS)

Because the Magento platform is open source, anyone can use it or alter it as they see fit. Magento’s free-to-use designation has given rise to one of the most robust and populated creator communities across the entire internet with a plethora of customizable modules available for download.  

With Magento, designing your e-commerce website is easy. For basic e-commerce design, Magento’s interface is drag and drop allowing end-users to customize the visual elements and layout as they see fit. Most importantly, Magento allows you to personalize your e-commerce storefront, driving an exceptional customer experience. Through Magento you can customize:

  • Site layout
  • Visual elements
  • Backend payment functions
  • Product catalogs

Magento is easy enough for even the most novice of online merchants to use, but it also has a powerful set of tools backed by unlimited user-created content that can create an expertly designed e-commerce site. With over 270,000 e-commerce merchants using its services, and 24.8% of the e-commerce market share, Magento is one of the most popular e-commerce design platforms in the world.

Ever since the launch of Magento 2, Conversational search functions have been added to the platform’s already robust set of design tools. Given that the term “Magento” was more searched than e-commerce, Rep’s integration with the toolset is incredible news for the voice commerce channel as a whole.  


Rep With Magento

Rep is the number one name in Conversational commerce. Our services, coupled with our top-notch integrations such as Yotpo, ReCharge, Gorgias, Amazon Pay and Shopify, power the entire Conversational commerce channel. Rep is proud to announce that our voice commerce isn’t just for Amazon.com merchants anymore. With our new Magento integration, we are democratizing the Conversational commerce channel.

The Rep platform now enables e-commerce sites that are powered by Magento access to its suite of Conversational commerce features. Integration is seamless and setup is easy. Rep can provide Magento users with a step-by-step guide for setting up their very own AI-powered sales assistant.

Once the two are linked, the Rep platform can load your entire product catalog for availability through Conversational search. That way users can browse your online store, make purchases, and arrange shipping all without breaking concentration from everyday tasks and family time. With Magento integration, consumers have access to an incredible range of merchants and products.  

Conversational Commerce on Your Terms

The world of e-commerce is vast. There are quite literally thousands of options to choose from with great products from every corner of the world. While Amazon offers customers a lot of great shopping content, there’s so much more available, and it’s all powered by the Magento platform.

Rep’s latest integration gives e-commerce merchants the power of omni-channel selling through Conversational commerce while at the same time linking customers to a much more diverse array of goods and products. Rep with Magento helps e-commerce merchants tap into a whole new customer base, letting them build their very own brand community.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the “When inside of” nested selector system.

This originally appeared on the Rep Blog and is available here for further discovery.
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