Marketing

Mastering The Art Of Product Photography

pexels jeshootscom 167832

Photography is, by all means, an art form, and high-quality photos can be a highly effective way to boost eCommerce sales. Many new eCommerce entrepreneurs believe that incorporating stunning photography into their marketing requires some knowledge of the process itself. However, entrepreneurs don’t need a history in photography to use what it offers.

Hundreds of online blogs and instructional videos highlight the many tips and tricks anyone can use to take the perfect photo. However, entrepreneurs don’t need DIY photography to see its benefits.

Several valuable tools online can cut out the need for top-notch photography skills, giving those who use them a leg up on the field.

However, any entrepreneur looking to improve sales through photography must first understand what makes a beautiful photo and which photos will have products flying off shelves.

There are nearly limitless examples online of product photos that sell; conversely, there are just as many photos of products that don’t sell. Several products are being sold on different websites with different images, and the sales of websites with better photos indicate how much of an impact high-quality photography can have on a business.

Poorly photographed products will not capture the viewer’s attention; in return, those viewers will be less likely to convert into buyers.

In contrast, stunning photos that highlight the product are nearly guaranteed to catch the viewer’s eye, resulting in more product views and, as a result, converting into higher sales.

Incorporating stunning photography into any eCommerce platform is much easier than many belief. Every entrepreneur should consider several critical aspects when choosing or taking the right product photograph. For example, photos should feature what is known as a “true white” background. When a product is placed in front of a non-distracting experience, it better captures the viewer’s attention and highlights the development rather than the environment around it. This can be easily achieved by placing the product in front of a white bed sheet before taking the shot and using Photoshop (or a paid service) to crop the product and put it on a genuine white canvas.

Successful product photography should not highlight anything but the product itself.

Taking photo shoots of models wearing a product in several locations may seem creative, but it is inefficient for converting views into sales. The viewers should be able to see what is being sold quickly, and the photo should give them a good idea of what it will look like in person after purchasing it. Taking pictures of a product in its natural habitat is an excellent marketing strategy for social media platforms, but it is inefficient at converting sales on the product page.

With today’s ecommerce industry growing at an accelerated rate, compelling product photography is a must-have for any online store. Visitors are more likely to purchase an item online when it’s presented in a way that gives them confidence in what they’re buying. In this article, we will outline the importance of 360 product photography and how it can help your business grow.

Finally, having the right talent for product photos is critical to converting viewers into buyers. This is mainly about models and clothing lines, as clothing sales largely depend on having a suitable model to show them off. In addition, finding the right photographer for those with little to no experience taking photos is essential. For both models and photographers, do not seek out professionals who will be looking for a significant payment. Instead, contact any amateurs you may know who have shown talent. You are giving them work for their portfolio, and they are providing you with a service, making it a win-win situation for you both.

I'm also on

Subscribe to Podcast

Top 1% most popular show out of 2,729,419 podcasts globally!

eCommerce Fastlane | Shopify Podcast For DTC Brands | Growth Marketing Strategy For Entrepreneurs | Listen Notes